An experimental project

During the first version of its technological solution, MySmartJourney had the idea of ​​adding NFC tokens to test the relevance of its technology. The startup was among the first incubators of MT Lab, the first innovation incubator in tourism, culture, and entertainment in North America.

Promoting your own technology

Thanks to innovative NFC chip technology, MySmartJourney excelled and promoted MT Lab's relationships with investors and all stakeholders through a branding project. CEO Isabelle Lopez created this project, which presented multimedia content explaining why all stakeholders were excited to be part of MT Lab and its ecosystem.

This pilot project at MT Lab was a fantastic opportunity to promote the launch of MySmartJourney and demonstrate the quality of the partnership with MT Lab.

Through this pre-commercialization of the tool, MySmartJourney sought to demonstrate the authenticity of its commitment and promote the use of this solution at events such as galas, incubator and accelerator gatherings, wherever stakeholders are involved.