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In the form of an interactive trail that winds its way throughout the municipality, the Explore circuit allows visitors to discover the city's history and tourist attractions, as well as linger over its natural treasures.

A bridge between New Brunswick and Brunswick, the municipality of Grand Falls has a rich history. The challenge for the town was to find a way to inform visitors, residents, and passers-by about the treasures to be discovered and to provide them with information about each attraction.

With MySmartJourney technology, they found a flexible and easy-to-use platform to create a digital tour throughout the municipality.

Explore, a project that boosts the municipality's year-round tourism economy

In New Brunswick, the Regional Municipality of Grand Falls wanted to encourage visitors to stroll more around the municipality year-round, and by necessity to eat in its restaurants, store in its shops and sleep in its accommodations to boost the tourism industry, a major vector of economic development for Grand Falls.

With this in mind, the municipality has called on MySmartJourney technology to offer visitors and residents a new digital tour featuring many of the region's historical, natural and popular attractions.

The Montcalm neighborhood's commercial development corporation (SDC) came up with the idea of offering an outdoor activity to visitors on Cartier Avenue, in partnership with the Musée national des beaux-arts du Québec and the city of Quebec.

Starting in 2015, they installed lights with lampshades decorated by different artists each year. In an effort to offer a more complete artistic immersion, the various partners had the brilliant idea of enhancing the project by incorporating a digital solution.

In the heart of New Brunswick, Grand Falls wanted to enhance the discovery of its municipality with digital technology. The idea was to create a 2.0 tourist circuit that gives visitors easy and efficient access to Grand Falls' tourist sites, historical landmarks, and hidden treasures through 20 interactive points enriched with a QR code.

In this context, how can these interactive points, located throughout the city, be made visible and easy to find for everyone?

The City of Grand -Sault has created the Explore tour with the MySmartJourney solution. The tour invites visitors to scan the QR codes on enhanced panels placed at strategic points around town, and learn more about the town's history and tourist attractions.

The tour was such a success that the municipality wondered how to make the discovery of its attractions accessible to as many people as possible, without necessarily being on the spot?

During the first version of its technological solution, MySmartJourney had the idea of ​​adding NFC tokens to test the relevance of its technology. The startup was among the first incubators of MT Lab, the first innovation incubator in tourism, culture, and entertainment in North America.

Science North, the science centre, is Northern Ontario's most popular tourist attraction and an educational resource for children and adults. The organization offers a wide variety of exhibitions, both permanent and traveling. These traveling exhibitions require the assembly of sometimes complex modules. That's why the museum decided to use MySmartJourney's innovative solution to assist teams in assembling its equipment.

For the 56th Quebec Games finals in Rivière-du-Loup, the city wanted to immerse its visitors in the event that marked the collective memory of the entire region half a century earlier during the very first finals in 1971. For the occasion, Tourisme Rivière-du-Loup had the idea of using the MySmartJourney tool, already used for previous cultural mediation projects and tourist visits to the city, to create a digital podcast tour.

Rivière-du-Loup has a number of cultural and tourist stations throughout the region offering information and mediation services. Marketing and Communications coordinator Marie-Hélène Caron explains why they chose to work with the MySmartJourney platform in a video.