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For the 56th Quebec Games finals in Rivière-du-Loup, the city wanted to immerse its visitors in the event that marked the collective memory of the entire region half a century earlier during the very first finals in 1971. For the occasion, Tourisme Rivière-du-Loup had the idea of using the MySmartJourney tool, already used for previous cultural mediation projects and tourist visits to the city, to create a digital podcast tour.

Rivière-du-Loup has a number of cultural and tourist stations throughout the region offering information and mediation services. Marketing and Communications coordinator Marie-Hélène Caron explains why they chose to work with the MySmartJourney platform in a video. 

In August 1971, Rivière-du-Loup hosted the very first Quebec Games Finals. This event left a lasting impression on the entire region. Half a century later, Rivière-du-Loup wanted to revive the excitement of that era by celebrating the 56th Quebec Games Finals, which took place from March 3 to 11, 2023.

More than 150,000 people participated in this competition. To share the history of these famous Games with its visitors, Tourisme Rivière-du-Loup came up with the idea of creating a new tour with MySmartJourney, especially for the occasion.

Tourisme Rivière-du-Loup wanted tourists and locals to be able to hear the story of their town as they walked through it. Their first step was to try a prototype version of the MySmartJourney web application to see if they could bring their ideas to life.

Rivière-du-Loup wasn’t always known as a tourist destination, in spite of its remarkable wealth of nature and culture, and abundance of visitor choices. So how did it go from a place to just pass through to one where people now stop and stay? 

Tourisme Rivière du Loup understood that COVID‑19 created the need for increased visitor autonomy. Previously having to go to a reception desk or ask a guide, visitors could now easily access useful and exclusive information about Rivière-du-Loup all by themselves. What could be better than having the information go with you, wherever you go? 

Tourisme Rivière-du-Loup had been using an in-house mobile application but were experiencing difficulties updating and maintaining it. When they found out about MySmartJourney, they tested a combination of the mobile and web apps. 

Rivière-du-Loup is home to many heritage buildings including Manoir Fraser. Almost 200 years old, the stately mansion is the starting point for an interactive mystery adventure through Old Rivière-du-Loup. Participants meet suspects (actors) at each location who give them clues. Then came the pandemic, which forced a change to how it was presented. 

As part of the 56th Quebec Games finals in Rivière-du-Loup, the city wanted to immerse visitors in the excitement of the very first finals in 1971 by offering them an immersive experience in the history of this unforgettable event.

For this special occasion, the municipality also took the opportunity to communicate about the investments it has made in sports and cultural infrastructure. In addition to traditional press communications, Tourisme Rivière-du-Loup, in partnership with other stakeholders, had the brilliant idea of creating a temporary digital tour, using the power of storytelling to tell the captivating story of municipal investments.

Thanks to this unique initiative, visitors will be able to immerse themselves in the city's history and discover the municipality's efforts and dedication to providing quality infrastructure for its residents and visitors.

For a long time, Rivière-du-Loup was a stop-over, keeping tourists for just a day before moving on. Tourisme Rivière-du-Loup wanted to boost visitor engagement by making it easier to get information about local attractions to arouse curiosity. Maybe they’d stay longer than a day. And maybe they’d start coming back! 

Why do people go to Rivière-du-Loup? For the best sunsets in Québec, of course! But why would they want to come back to Rivière-du-Loup? For exclusive experiences that will leave them wanting more! 

The Rivière-du-Loup Tourist Office has deployed interactive stations throughout its territory, offering tourists and citizens information and cultural mediation tours. Visitors thus have access to all the content they need to learn more about the history, architecture, and heritage of Rivière-du-Loup.

With the aim of adding value to its system, the Tourist Office chose to integrate a 3D environment generated by Matterport technology into the MySmartJourney platform.