How can you enhance a cultural event and maximize audience engagement?

To celebrate its 5th anniversary, Culture Laval wanted to offer participants an interactive and immersive experience. The goal was to highlight the many artistic activities, musical performances, and contests, while making it easier for people to access information and the event schedule.

Interactive points for a fully immersive experience

Thanks to MySmartJourney, several interactive stations were set up at the Maison du Jazz Laval, allowing visitors to explore the program, discover the artists, and participate in activities in a fun way. This approach fostered a seamless and engaging experience, strengthening the interaction between participants and the event.

The result? A more dynamic celebration and a more immersive experience for visitors, making this anniversary unforgettable!