Digital mediation on an object by MySmartJourney

A mediation tool to be presented at trade shows
MySmartJourney participates in numerous trade shows throughout the year to present its technological solution to potential customers and investors. The company needed a tool that was easy to transport and would effectively showcase the technology in a digital mediation context in a heritage building.
The decision was made to create a pop-up book representing a medieval castle.
A cultural journey in a book
In each of the castle's “rooms,” a cultural mediation was designed to highlight the features of MySmartJourney and what can be done with it. QR codes and very thin NFC chips are deployed throughout the castle. Using their phone, visitors can discover medieval recipes in the kitchens, learn more about justice by trying to help a friend locked in the dungeon, get ready for a ball in the bedroom, and decide to get married in the chapel.
This tool is perfect for presenting technology in a simple and lighthearted way. The device can be easily transported to events and can also be loaned to customers so they can test it out for themselves.