Installing art on a commercial street

The Montcalm neighborhood's commercial development corporation (SDC) came up with the idea of offering an outdoor activity to visitors on Cartier Avenue, in partnership with the Musée national des beaux-arts du Québec and the city of Quebec.

Starting in 2015, they installed lights with lampshades decorated by different artists each year. In an effort to offer a more complete artistic immersion, the various partners had the brilliant idea of enhancing the project by incorporating a digital solution.

Bringing a digital touch

In November 2020, they turned to the MySmartJourney solution. They added QR codes and NFC chips to the bases of streetlights, allowing visitors to immerse themselves directly in the artwork and its artistic universe. This multimedia experience combines videos, images, and quizzes. It documents the artistic process and offers direct interaction with passersby.