A wide range of squash varieties

La Courgerie sells almost 300 different species. With so many to choose from, it can be difficult for a customer to make a selection. It was important for owners Pascale Coutu and Pierre Tremblay to find a way to support visitors in this decision, as well as offering them the best possible experience in the fields.

Getting to know your squash digitally

The idea was to add separate information sheets to the products, enriched with a QR code and a short URL. On the card that accompanies the product, buyers can find essential information, such as how to store it and the different ways to prepare it.

The QR code goes even further, providing recipes and recommendations for optimal use of the vegetable, as well as information on other squashes in the same family.

With this enriched menu, the customer is accompanied from field to home. They are never left without answers in their Courgerie experience.