Energize the decor

As part of our proposal for the Collection Pinault in Rennes, MySmartJourney wanted to demonstrate that the integration of QR codes into the space is totally possible and blends in perfectly with the museography.

QR codes as an integral part of museography

The idea was to bring the décor to life by using QR codes on floors and walls, simplifying displays, and enlivening spaces and queues, in a discreet and harmonious way so as not to distort the museum environment.

Behind these QR codes lies educational and entertaining content to help visitors learn more about the exhibition and its works. They invite you to learn how to make a pop-art work, or to find the differences between two similar works.