FR-CA
FR-FRThe Musée de Tessé in Le Mans transforms its newsletter into a tool for cultural engagement
An underutilized tool
Cultural newsletters are often underutilized, poorly promoted, or not very visible. However, they are an essential lever for maintaining ties with audiences.
A natural complement to the visit
The Musée de Tessé has integrated direct access to its newsletter into its micro-app:
- Read the latest news
- Easy subscription to the mailing list
- Archive of the latest editions accessible at any time
Thanks to MySmartJourney, the newsletter is no longer a separate tool, but a natural complement to the visit, visible, useful, and engaging. It strengthens audience loyalty and the link between digital communications and the on-site experience.
Scan or click the code to see a sample
More about this project
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The Musée de Tessé in Le Mans digitizes the museum's and city's paper documentation
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