Provide an enriching and accessible travel experience

The Township of Potton was looking for a way to make its tourist routes more dynamic, accessible, and engaging, without requiring visitors to download an app. The goal was to offer an immersive experience that showcases the area’s natural and cultural heritage while making it easier to explore its iconic sites.

Interactive tours without an app

To modernize the tourist experience, Potton has integrated MySmartJourney technology into its tours. Visitors can now scan QR codes or use NFC chips installed at various sites to access interactive content:

- Historical narratives

- Videos and anecdotes

- Maps and suggested itineraries

This system allows the town to offer engaging multimedia content to promote its local heritage, easily accessible with a simple scan. This approach connects visitors to the area in a fun and intuitive way, enhancing the tourist appeal of the Township of Potton.