Effectively informing festivalgoers while reducing the environmental impact

Every year, the Festival des Sucres at the Vanier Muséoparc attracts thousands of visitors with its festive, family-friendly atmosphere. But as with any major event, managing the printed program posed a challenge: high printing costs, information that was difficult to update, and distribution that was sometimes uneven.

The festival team was therefore looking for a solution that would reduce paper use, make information more accessible to all visitors, and offer a more dynamic and adaptable format for sharing the program, map, and on-site activities.

An Enhanced and Accessible Digital Program with MySmartJourney

Since 2022, the Vanier Muséoparc has chosen to fully digitize its program using the MySmartJourney platform.

Thanks to QR codes on posters and a unique online link, festivalgoers could access—with a single click—the detailed daily program, on-site activities, an interactive festival map, and dynamic visual content (text, images, videos… and even GIFs!).

The festival team was delighted with how easily the interactive map integrated into the platform and with the enthusiasm of visitors, who numbered more than 4,000. Building on this success, they are already planning to repeat the digital experience for future editions.