The Zoo Ecomuseum is creating an interactive microsite to celebrate Halloween

For Halloween, the Ecomuseum Zoo wanted to offer a fun and educational activity to enhance the visitor experience, while also adapting to the temporary and seasonal nature of the event.

The challenge was to quickly create a platform capable of centralizing the Halloween activity content, easily integrating into the existing visitor route, and being simple to set up and take down once the event was over.

A special Halloween microsite

The Ecomuseum Zoo used MySmartJourney to create a Halloween-themed mini-site, accessible directly on-site via QR codes.

This mini-site featured a special Halloween quiz, inviting visitors to discover the story of Épic, the porcupine who dreamed of becoming a beaver, while learning to distinguish between these two iconic Quebec rodents.

Thanks to this solution, the zoo was able to:

• deploy an interactive activity in just a few clicks,
• easily adapt the content to the duration of the event,
• further engage visitors through a participatory format.