Promoting Montérégie producers

Les Virées gourmandes de la Montérégie is always looking for new ways to promote the region's products and producers. Offering products in the form of a Boîte gourmande since 2020, they've come up with a new idea to reach even more gourmet consumers.

For 2022, they have chosen to offer them for the Christmas period in the form of an Advent calendar.

A QR code in the boxes

In the box, a new product is to be discovered each day of December. Associated with each one, QR codes allow you to discover the producers.

These producers have chosen to offer unique content on the platform. Distillerie Noroi offered holiday mocktail recipes, while Concept Connivence gave recommendations for alcoholic beverages to go with their rillettes and foies gras.

A total of 25 producer-processors got in on the act, bringing a little bit of Montérégie to Quebec tables.