FR-CA
FR-FRA leisurely stroll with Les Fouines du Plateau
An activity to be done at your own pace
When a city tour is proposed, it is often through a downloadable application. Presented as a path to follow, it's not always a journey that encourages leisurely wandering at one's own pace. It rarely offers the freedom to stop and resume later.
Visitor freedom was a fundamental condition of the project for Tourisme Montréal, the City of Montreal, the Ministry of Culture and Communications, and the Société de développement de l’Avenue du Mont-Royal. They wanted to give visitors, whether tourists or local residents, the freedom to explore Plateau-Mont-Royal as they pleased.
To realize their vision, they chose to use the MySmartJourney product following a call for proposals.
A virtual project to take home
Using the web platform, they were able to create a hybrid experience that allows free roaming in the neighborhood.
Deployed during the spring break week, the experience is presented in the form of posters with QR codes and NFC tokens. For children, it also offers the option to download and print a game booklet. Containing a map to help families find the position of the posters, this booklet also allows them to keep a tangible memory of the activity and continue playing even once they return home.
For the virtual part, the project uses new technologies and is accessible via tokens and QR codes at each point of interest. The nine points provide access to content on the phone with games, anecdotes, inviting people to discover the Plateau-Mont-Royal neighborhood in a new way.
Scan or click the code to see a sample
Discover our other articles
Of course Le Mans Uses Technology to Provide Information about a Temporary Event
The Bioparc de la Gaspésie offers its visitors evolving content
Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth
The Bestiary of the Route du Richelieu
Destination Rennes offers guided tours of Bécherel all year round
Le Saisonnier animates its spaces
Le Mans highlights its history
Laval's Cosmodôme recruits thanks to digital technology
La Route des Navigateurs accompanies travellers in their discovery of tourist attractions
A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu
The Saint-Sulpice digitizes important information
Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory
Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
Using displays to conceal information with Culture Trois-Rivières
Culture Trois-Rivières revisits its Halloween journey
The Accordion Museum brings music into the classrooms
The Commission des droits de la personne et de la jeunesse produces a traveling exhibition
The Vanier Museopark's unusual Sugar Calendar
Le Mans Upgrades and Modernizes its Commemorative Plaques
Promoting the Route des Navigateurs
Le Mans Introduces an Interactive Walking Tour
The Accordion Museum offers basic lessons
The Complexe Desjardins offers interactive exhibitions
The Pulperie de Chicoutimi offers a new interactive exhibition
A point of interest contains multiple activities
Événements Attractions Québec (EAQ) promotes its team with QR codes
Québec City airport showcases its spaces
Musée Maritime du Québec Now Offers Paid, Code-Access Content
Le Saisonnier launches a holiday rally
La Route des Navigateurs: the fruit of a shared platform
Tourisme Rivière-du-Loup Invites You on a Walk Around Town
Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
During the pandemic, Culture Trois-Rivières offers contactless youth activities
Culture Trois-Rivières guides visitors on its route with ground signage
Add a digital quiz to an exhibition with the Cosmodôme de Laval
Le Mans Honours its Finest
Culture Trois-Rivières uses the Combination: a simple and fast feature
Culture Trois-Rivières proposes a new edition of the Halloween rally
A easily modifiable physical tourist route in the Vallée-du-Richelieu
The Bioparc accompanies its visitors in queues
Promotion Saguenay offers a digital welcome to cruise ship passengers
Culture Trois-Rivières deploys self-guided audio tours
The Montérégie Region and Garde-Manger du Québec Promote Producers
Musée Maritime du Québec and the Ernest Lapointe
Deploying rallies across the territory of Vallée-du-Richelieu
Introducing other producers through digital means
The Cosmodôme de Laval supports its queuing customers
The Fouines du Plateau: A Family Activity, a Shared Experience
Innovation at the Complexe Desjardins
The Commission des droits de la personne et de la jeunesse draws attention to details in a work of art
Tourisme Rivière-du-Loup Talks about the Platform
Vallée-du-Richelieu enhances its content through the use of the "random" function
Fugitives! between physical and virtual exhibitions
Tourisme Rivière-du-Loup’s Mystery Adventure Tour
A leisurely stroll with Les Fouines du Plateau
Tourisme Rivière-du-Loup Switches from Mobile App to Web App
Signage at Le Mans catches the eye
Launch of a new literary circuit by Culture Lanaudière
Culture Trois-Rivières shares its first experience with MySmartJourney
Vanier Museopark offers a digital authors' trail
A 100% web magazine designed by Tourisme Vallée-du-Richelieu
The Accordion Museum uses digital technology to accompany its visitors
Accessibility at the heart of Quebec City airport's digital system
La Route des Navigateurs improves with digital technology
The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience
Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition
A New Look for Tourisme Rivière-du-Loup
Bioparc adapts its Festi-Oiseaux thanks to Data
The 'Circuit du Paysan' offers gamification of its route
Joining forces during the pandemic with Les Fouines du Plateau
Highlighting the merchants of the Complexe Desjardins
Quebec City airport uses digital technology to support its passengers
Destination Rennes uses digital technology to showcase a 400-year-old market
Musée Maritime du Québec Podcasts its Riverside Experience
Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz
The Cosmodôme de Laval enhances the content of its permanent exhibition
Culture Trois-Rivières begins its journey with a well-visible starting point
Laval's Cosmodôme promotes a digital activity
Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience
Le Saisonnier offers a digital promotion for its offers
Quebec City airport in constant innovation
A virtual Santa Claus at the Complexe Desjardins
The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt
Musée Maritime du Québec Gives Thought to People Waiting in Line
The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau
Searching for clues with family at the Pulperie de Chicoutimi
The Accordion Museum simplifies its process during the Montmagny International Accordion Festival
Enhancing a physical experience through the addition of digital elements
Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region
Le Saisonnier creates involvement
Shared management of several tourist sites by Culture Trois-Rivières
Destination Rennes accompanies visitors to the commune of Bécherel
