877.633.3675

A leisurely stroll with Les Fouines du Plateau

Innovate and test
Engagement
Youth
Outdoor
In town
Tour / Journey
Animation
Quebec
Commercial
Photobooth
Qr code
NFC
Key code

An activity to be done at your own pace

When a city tour is proposed, it is often through a downloadable application. Presented as a path to follow, it's not always a journey that encourages leisurely wandering at one's own pace. It rarely offers the freedom to stop and resume later.

Visitor freedom was a fundamental condition of the project for Tourisme Montréal, the City of Montreal, the Ministry of Culture and Communications, and the Société de développement de l’Avenue du Mont-Royal. They wanted to give visitors, whether tourists or local residents, the freedom to explore Plateau-Mont-Royal as they pleased.

To realize their vision, they chose to use the MySmartJourney product following a call for proposals.

A virtual project to take home

Using the web platform, they were able to create a hybrid experience that allows free roaming in the neighborhood.

Deployed during the spring break week, the experience is presented in the form of posters with QR codes and NFC tokens. For children, it also offers the option to download and print a game booklet. Containing a map to help families find the position of the posters, this booklet also allows them to keep a tangible memory of the activity and continue playing even once they return home.

For the virtual part, the project uses new technologies and is accessible via tokens and QR codes at each point of interest. The nine points provide access to content on the phone with games, anecdotes, inviting people to discover the Plateau-Mont-Royal neighborhood in a new way.

https://msj.world/webcontent/166

Scan or click the code to see a sample

Discover our other articles

The Accordion Museum simplifies its process during the Montmagny International Accordion Festival

Le Saisonnier

Le Saisonnier offers a digital promotion for its offers

A easily modifiable physical tourist route in the Vallée-du-Richelieu

Signage at Le Mans catches the eye

During the pandemic, Culture Trois-Rivières offers contactless youth activities

The Bioparc de la Gaspésie offers its visitors evolving content

Culture Trois-Rivières deploys self-guided audio tours

Le Saisonnier animates its spaces

Destination Rennes

Destination Rennes uses digital technology to showcase a 400-year-old market

The Bioparc accompanies its visitors in queues

Launch of a new literary circuit by Culture Lanaudière

A virtual Santa Claus at the Complexe Desjardins

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu

Culture Trois-Rivières begins its journey with a well-visible starting point

The Accordion Museum brings music into the classrooms

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

Enhancing a physical experience through the addition of digital elements

Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz

The 'Circuit du Paysan' offers gamification of its route

Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

Le Mans Introduces an Interactive Walking Tour 

Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience

Le Mans Upgrades and Modernizes its Commemorative Plaques

A leisurely stroll with Les Fouines du Plateau

culture 3 rivières

Shared management of several tourist sites by Culture Trois-Rivières 

Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

Le Mans Honours its Finest 

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Tourisme Rivière-du-Loup Talks about the Platform

The Montérégie Region and Garde-Manger du Québec Promote Producers

Deploying rallies across the territory of Vallée-du-Richelieu

Culture Trois-Rivières revisits its Halloween journey

The Accordion Museum uses digital technology to accompany its visitors

A point of interest contains multiple activities

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

Tourisme Rivière-du-Loup Switches from Mobile App to Web App 

Joining forces during the pandemic with Les Fouines du Plateau

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

Innovation at the Complexe Desjardins

Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

Destination Rennes - Bécherel

Destination Rennes offers guided tours of Bécherel all year round

The Saint-Sulpice digitizes important information

Le Saisonnier

Le Saisonnier creates involvement

The Pulperie de Chicoutimi offers a new interactive exhibition

culture 3 rivières

Culture Trois-Rivières guides visitors on its route with ground signage

Promotion Saguenay offers a digital welcome to cruise ship passengers

A 100% web magazine designed by Tourisme Vallée-du-Richelieu

Le Mans - ofcourselemans

Le Mans highlights its history

Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

Bioparc adapts its Festi-Oiseaux thanks to Data

Culture Trois-Rivières shares its first experience with MySmartJourney

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Destination Rennes - Bécherel

Destination Rennes accompanies visitors to the commune of Bécherel

The Accordion Museum enhances an exhibition through digital means

The Fouines du Plateau: A Family Activity, a Shared Experience

culture 3 rivières

Using displays to conceal information with Culture Trois-Rivières

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

Culture Trois-Rivières proposes a new edition of the Halloween rally

Culture Trois-Rivières uses the Combination: a simple and fast feature

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Le Saisonnier launches a holiday rally

The Accordion Museum offers basic lessons

Highlighting the merchants of the Complexe Desjardins

A New Look for Tourisme Rivière-du-Loup

Searching for clues with family at the Pulperie de Chicoutimi

Introducing other producers through digital means

The Complexe Desjardins offers interactive exhibitions

The Bestiary of the Route du Richelieu

Vallée-du-Richelieu enhances its content through the use of the "random" function

Tourisme Rivière-du-Loup Invites You on a Walk Around Town