Events and seasons that impact the park

The Bioparc uses MySmartJourney's technology to deploy the "Pas bête" trail in its space. The trail takes the form of panels enhanced with QR codes and NFC tokens. They are placed at strategic points in the park. The park also hosts temporary events and undergoes seasonal changes that modify its operations.

To cope with this, the park needed a solution that would make it easy to change its digital content.

Evolving content

For Festi-Oiseaux, the Bioparc chose not to produce any new panels, but to use those intended for the "Pas bête" trail. On the platform, the content team easily moved the course content to new pages. And they replaced the QR codes behind them with Festi-Oiseaux content. At the end of the festival, they simply had to do the reverse, moving the Festi-Oiseaux content onto new pages, and putting the original "Pas bête" course content back behind the QR codes.

This technique eliminates the need to produce new QR codes and displays when proposing a new itinerary to the public. The Biopark is totally autonomous in the movement of its content.

In the same way, depending on the season, the Bioparc offers new quizzes to make the tour even more fun.