Understanding visitors' needs

From May 19 to 21, 2023, Festi-Oiseaux takes place at the Bioparc, a festival that invites the public to discover the birds of the Gaspé Peninsula through conferences, activities, games and contests. For its second edition, the Bioparc is offering its public a digital activity with MySmartJourney.

Thanks to the data collected, the Bioparc realized that last year's digital tour was poorly attended, as the schedule was quite full of activities and few people had the opportunity to take the tour.

Adapting its offer

As a result, the establishment is offering the digital activity to its public, which also coincides with the 24 Hours of Science, ahead of Festi-Oiseaux, as part of a pre-festival program. This adaptation of the offer enables the flow of visitors to be spread over the different activities at different times during the Festival. Visitors no longer have to choose one activity over another, and can more easily take part in the digital activities.