877.633.3675

Deploying rallies across the territory of Vallée-du-Richelieu

Engagement
Digital transformation
General public
Outdoor
Itinerant
Tour / Journey
Quebec
Tourism
Qr code
NFC
At random

A summer activity

During the summer of 2021, Tourisme Vallée-du-Richelieu came up with the idea of ​​producing three rallies combining road trips and discovery of the region.

The team needed to use technology that would allow them to create the circuit but would also work with the temporary nature of such an activity. For this, they decided to use technology already used for their tourist signs: MySmartJourney.

Fun and temporary content

With the solution, the team imagined circuits that invite tourists and residents to observe their surroundings at different locations. Posters enriched with QR codes and NFC chips were installed at various stops. Participants simply had to use their mobile phones to discover the question.

The questions can be in the form of quizzes or combinations, and they always require participants to look around to find the answer. Once the answer is found, a clue and an integrated Google map redirect to the location of the next stop. At the end of the rally, participants had the chance to win a participation prize, either an activity package in the region.

Once the summer season was over, the posters and supports were simply removed from the locations, and the QR codes could be reused for a new purpose.

https://msj.world/webcontent/142

Scan or click the code to see a sample

Discover our other articles

Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

The Saint-Sulpice digitizes important information

Destination Rennes

Destination Rennes uses digital technology to showcase a 400-year-old market

culture 3 rivières

Using displays to conceal information with Culture Trois-Rivières

Le Saisonnier

Le Saisonnier offers a digital promotion for its offers

Culture Trois-Rivières proposes a new edition of the Halloween rally

Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

The Accordion Museum enhances an exhibition through digital means

The 'Circuit du Paysan' offers gamification of its route

The Bioparc de la Gaspésie offers its visitors evolving content

Searching for clues with family at the Pulperie de Chicoutimi

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

Culture Trois-Rivières uses the Combination: a simple and fast feature

Promotion Saguenay offers a digital welcome to cruise ship passengers

A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu

Le Mans - ofcourselemans

Le Mans highlights its history

Highlighting the merchants of the Complexe Desjardins

A point of interest contains multiple activities

Le Saisonnier launches a holiday rally

Innovation at the Complexe Desjardins

A leisurely stroll with Les Fouines du Plateau

Culture Trois-Rivières revisits its Halloween journey

The Montérégie Region and Garde-Manger du Québec Promote Producers

culture 3 rivières

Culture Trois-Rivières guides visitors on its route with ground signage

Signage at Le Mans catches the eye

culture 3 rivières

Shared management of several tourist sites by Culture Trois-Rivières 

The Bioparc accompanies its visitors in queues

Introducing other producers through digital means

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Le Mans Introduces an Interactive Walking Tour 

Launch of a new literary circuit by Culture Lanaudière

Culture Trois-Rivières shares its first experience with MySmartJourney

Le Mans Honours its Finest 

Le Saisonnier animates its spaces

A New Look for Tourisme Rivière-du-Loup

The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau

Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

Culture Trois-Rivières deploys self-guided audio tours

The Accordion Museum simplifies its process during the Montmagny International Accordion Festival

Destination Rennes - Bécherel

Destination Rennes offers guided tours of Bécherel all year round

During the pandemic, Culture Trois-Rivières offers contactless youth activities

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

The Fouines du Plateau: A Family Activity, a Shared Experience

Destination Rennes - Bécherel

Destination Rennes accompanies visitors to the commune of Bécherel

Tourisme Rivière-du-Loup Talks about the Platform

Tourisme Rivière-du-Loup Switches from Mobile App to Web App 

The Bestiary of the Route du Richelieu

Vallée-du-Richelieu enhances its content through the use of the "random" function

Le Mans Upgrades and Modernizes its Commemorative Plaques

Bioparc adapts its Festi-Oiseaux thanks to Data

The Accordion Museum uses digital technology to accompany its visitors

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

The Pulperie de Chicoutimi offers a new interactive exhibition

Deploying rallies across the territory of Vallée-du-Richelieu

Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

Culture Trois-Rivières begins its journey with a well-visible starting point

Joining forces during the pandemic with Les Fouines du Plateau

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

The Accordion Museum brings music into the classrooms

Tourisme Rivière-du-Loup Invites You on a Walk Around Town 

The Accordion Museum offers basic lessons

Le Saisonnier

Le Saisonnier creates involvement

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

The Complexe Desjardins offers interactive exhibitions

Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Enhancing a physical experience through the addition of digital elements

A easily modifiable physical tourist route in the Vallée-du-Richelieu

A virtual Santa Claus at the Complexe Desjardins

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

A 100% web magazine designed by Tourisme Vallée-du-Richelieu

Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience