877.633.3675

Enhancing a physical experience through the addition of digital elements

Mediation
Sale
General public
Indoor
Outdoor
Tour / Journey
Quebec
Agrotourism
Qr code

Valuing its members

Located in Montérégie, the tourist route of the 'Circuit du Paysan' is an organization that brings together nearly 73 farmers. For almost 23 years, it has highlighted its members through social networks and by offering thematic microcircuits on its website.

While some visitors discover the farmers through the 'Circuit du Paysan,' others visit them without knowing about the organization and its members. The goal was to capture and inform this clientele.

Adding information through digital means

To achieve this, the organization's team had the idea of using the MySmartJourney digital solution. They installed panels enriched with QR codes at participating farmers' locations. Behind the QR code, visitors can learn more about a member through text, a quiz, and an action button redirecting them to the 'Circuit du Paysan' website.

Most importantly, they added a section that invites visitors to discover two other farmers in the vicinity, redirecting them to an information sheet and integrating a Google map with the route between the two farmers.

https://msj.world/webcontent/63

Scan or click the code to see a sample

Discover our other articles

The Accordion Museum offers basic lessons

A point of interest contains multiple activities

Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

Introducing other producers through digital means

Signage at Le Mans catches the eye

A 100% web magazine designed by Tourisme Vallée-du-Richelieu

Le Mans Upgrades and Modernizes its Commemorative Plaques

The Fouines du Plateau: A Family Activity, a Shared Experience

Culture Trois-Rivières begins its journey with a well-visible starting point

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

The Accordion Museum simplifies its process during the Montmagny International Accordion Festival

Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz

Le Saisonnier animates its spaces

Promotion Saguenay offers a digital welcome to cruise ship passengers

Launch of a new literary circuit by Culture Lanaudière

The Montérégie Region and Garde-Manger du Québec Promote Producers

Culture Trois-Rivières uses the Combination: a simple and fast feature

culture 3 rivières

Culture Trois-Rivières guides visitors on its route with ground signage

The Accordion Museum enhances an exhibition through digital means

The 'Circuit du Paysan' offers gamification of its route

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

Destination Rennes - Bécherel

Destination Rennes offers guided tours of Bécherel all year round

Le Saisonnier launches a holiday rally

Joining forces during the pandemic with Les Fouines du Plateau

Tourisme Rivière-du-Loup Talks about the Platform

Deploying rallies across the territory of Vallée-du-Richelieu

Culture Trois-Rivières shares its first experience with MySmartJourney

Tourisme Rivière-du-Loup Switches from Mobile App to Web App 

A New Look for Tourisme Rivière-du-Loup

The Pulperie de Chicoutimi offers a new interactive exhibition

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Destination Rennes

Destination Rennes uses digital technology to showcase a 400-year-old market

A leisurely stroll with Les Fouines du Plateau

The Saint-Sulpice digitizes important information

Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

Vallée-du-Richelieu enhances its content through the use of the "random" function

A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu

Searching for clues with family at the Pulperie de Chicoutimi

Culture Trois-Rivières proposes a new edition of the Halloween rally

Bioparc adapts its Festi-Oiseaux thanks to Data

Innovation at the Complexe Desjardins

Tourisme Rivière-du-Loup Invites You on a Walk Around Town 

The Accordion Museum brings music into the classrooms

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

Enhancing a physical experience through the addition of digital elements

Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience

The Bioparc de la Gaspésie offers its visitors evolving content

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

culture 3 rivières

Using displays to conceal information with Culture Trois-Rivières

culture 3 rivières

Shared management of several tourist sites by Culture Trois-Rivières 

A virtual Santa Claus at the Complexe Desjardins

Culture Trois-Rivières deploys self-guided audio tours

Le Mans Honours its Finest 

During the pandemic, Culture Trois-Rivières offers contactless youth activities

The Bioparc accompanies its visitors in queues

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Le Saisonnier

Le Saisonnier offers a digital promotion for its offers

The Accordion Museum uses digital technology to accompany its visitors

The Complexe Desjardins offers interactive exhibitions

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

Le Mans - ofcourselemans

Le Mans highlights its history

A easily modifiable physical tourist route in the Vallée-du-Richelieu

The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

Destination Rennes - Bécherel

Destination Rennes accompanies visitors to the commune of Bécherel

Le Saisonnier

Le Saisonnier creates involvement

Culture Trois-Rivières revisits its Halloween journey

Highlighting the merchants of the Complexe Desjardins

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

Le Mans Introduces an Interactive Walking Tour 

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

The Bestiary of the Route du Richelieu