An event with a difference

During its convention in November 2021, Événements Attractions Québec (EAQ) came up with the idea of using MySmartJourney's solution to showcase its employees. To do this, they attached a QR code to each employee, which they carried with their ID badge.

Playful employee promotion

Behind the QR code, the EAQ team had integrated anecdotes and fun information about its employees, like a presentation sheet. One employee could talk about his love of felines, while another highlighted his level on Candy Crush. The content was also enhanced by photos supplied directly by the employee. For a more professional touch, the e-mail address and LinkedIn profile were associated with the page. A fun and effective way for EAQ to break the ice between employees and conference attendees.

What's more, EAQ had also organized a contest in which interested parties could take part by answering a short employee quiz.