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Introducing other producers through digital means

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Members scattered across a vast territory

The tourist route of the 'Circuit du Paysan' in Montérégie brings together nearly 73 members. While it's possible to discover them through the 'Circuit du Paysan' website, when visitors are directly at a farmer's location, there was no way to introduce them to other farmers in the vicinity.

The 'Circuit du Paysan' team was, therefore, looking for a way to make its various members known to the public when they are already on-site.

Capturing the audience in a specific location

The 'Circuit du Paysan' found a solution in MySmartJourney that met its needs. The tool is deployed at various members' locations through QR codes. The enriched posters attract attention and invite visitors to explore the content.

The audience present on-site can thus learn more about the farmer and the property they are visiting through a small quiz, images, and texts. They can also discover the existence of other farmers in the vicinity through texts and a Google Maps feature that provides directions.

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