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La Route des Navigateurs: the fruit of a shared platform

Route des Navigateurs
Promotion
Digital transformation
Mediation tactics
Engagement
General public
Outdoor
Itinerant
Tour / Journey
Quebec
Tourism
Qr code
NFC

Uniting two organizations around a single project

La Route des Navigateurs is a route that takes place along the 470 km Route 132. It is also a project co-created by two tourism organizations: Tourisme Bas-Saint-Laurent and Tourisme Centre-du-Québec. When it came to adding a digital dimension to the experience, the two organizations chose to share access to the MySmartJourney platform.

Economies of scale on a single platform

With the platform, the two tourism organizations were able to share access. This has enabled them not only to share technology costs, but also to continue co-creating together, pooling their strengths for greater performance. The teams collaborate without encroaching on each other, sharing different points of interest. They have succeeded in creating a common experience while respecting the specificities of each territory.

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https://msj.world/webcontent/64

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More about this project

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