A natural park to discover

Le Saisonnier park is not just a vacation camp, it's also a natural site open all year round. Le Saisonnier was looking for a solution to liven up its spaces, both in the common areas and on the trails that run through its park. In MySmartJourney, they found a versatile tool that lets them easily deploy their content and make modifications as needed.

Digital enhancement of the site

With the solution, the Saisonnier team created the Saiso experience, a trail that unfolds along their new pathway open to people with reduced mobility. Comprising 10 points, the trail highlights not only the outdoor center, but also its partners and activities. Using posters enhanced with QR codes and NFC chips, customers can access content quickly and easily using their cell phones. Text, images and quizzes bring the trail to life.

What's more, the trail offers content that renews itself according to the periods and themes put forward by the Saisonnier team.