Two birds with one stone

The Metropole of Le Mans intended to renew its approach to tourism and culture. The same strategy was needed to attract both tourists, who had everything to discover, and locals, who hadn't taken the time to explore their city due to a lack of knowledge about the attractions available. How to attract all passers-by with a single device?

All roads lead to Le Mans

The bright red posters distributed around the city point out places of interest and capture the attention of the curious, and the various attractions are now there for all to see. By scanning an interactive point, passers-by and visitors now know what attractions are to be found in the city, both near and far. For example, the enhancement of the Arche de la Nature, just outside the city center, raises awareness of this lesser-known area, and recounts the legend of the Velue, a horrible creature that has haunted the city since the Middle Ages. The visit then takes on a historical and emotional dimension.

Le Mans uses its brand image, Of Course Le Mans, on posters, in content, and even in the URL of MySmartJourney pages. Regular tourists finally have the opportunity to break out of their usual visiting habits, new visitors get an overview of the cultural and heritage on offer, and citizens become aware of the treasures hidden right under their noses. Without the need for a reception desk, printed documents or mobile guides, the city comes alive and presents itself, in all its diversity.