The 'Circuit du Paysan' offers gamification of its route

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Discovering new members

The tourist route of the 'Circuit du Paysan' is an organization working to showcase its 73 members. Deployed in the Montérégie region, the MySmartJourney solution is used to make points of interest at each member's location interactive, allowing for their discovery.

Visuals, texts, and Google Maps enable the public to visit these locations. But the 'Circuit' went even further, as it wanted to incorporate gamification into the experience.

A playful and fun discovery of farmers

To make the discovery of its various members unique and attractive, the 'Circuit' has added a small quiz to some of the pages. In the form of a multiple-choice questionnaire, visitors are invited to answer questions related to the practices of the farmer they are currently visiting, for example.

Through this, they can learn more about the first cheese in Quebec, who invented spas, or the name of an animal native to Asia.


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