The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Teaching About Animals
The mission of Ecomuseum Zoo is to educate people about wildlife in the surrounding area, as well as from all over Québec, other parts of Canada, and the northern United States. The Zoo takes animals in wild that will not survive in their natural habitat because of injury or because they were raised by humans.
Fine-Tuning Content Through Interactivity
Each animal has its own story, and the Ecomuseum wants to share it with the public, raising awareness in a dynamic way. To do this, their team has created a walking trail that brings people as close as possible to the animals in their environment.
The Zoo decided to post signs with QR codes and NFC chips near the enclosures. Users access information about the animal by activating the content with their mobile phones. They find out, for instance, how the animal came to be at the zoo, and the impact of human activity on them.
More than 4,000 people have since scanned the park’s 8 display panels and the reviews are outstanding. A satisfaction poll showed that a majority is asking for more content that makes actually sense!


Scan or click the code to see a sample
More about this project

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt
View use caseDiscover our other articles

Musée Maritime du Québec and the Ernest Lapointe

Tourisme Rivière-du-Loup Talks about the Platform

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie

Tourisme Rivière-du-Loup Invites You on a Walk Around Town

A New Look for Tourisme Rivière-du-Loup

Tourisme Rivière-du-Loup Switches from Mobile App to Web App

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital

The Montérégie Region and Garde-Manger du Québec Promote Producers

The Bioparc Experience Starts While You’re Still in Line!

Bioparc de la Gaspésie Gives Visitors Programming that Changes through the Year

Le Mans Honours its Finest

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

Bioparc de la Gaspésie Takes Part in Festi-Oiseaux with an Online Quiz

Musée Maritime du Québec Podcasts its Riverside Experience

Le Mans Upgrades and Modernizes its Commemorative Plaques

Musée Maritime du Québec Now Offers Paid, Code-Access Content

Le Mans Introduces an Interactive Walking Tour

Musée Maritime du Québec Gives Thought to People Waiting in Line

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Bioparc Uses Data to Adapt its Festi-Oiseaux Programming
