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Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

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Digital transformation
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A project supported by several collaborators

With its tourist circuit of 15 digital terminals installed throughout the Vallée-du-Richelieu territory, the tourist office highlights the various municipalities from a tourist and cultural perspective. But it also wanted to find a way to highlight its various collaborators as well.

Linking tourist content to partners' websites

The idea of the tourist office team was to integrate URLs links to the websites of the featured businesses on the platform pages.

When a stroller activates one of the digital terminals, they can access tourist content on their phone that allows them to learn more about the municipality they are in, as well as activities to do. These activities then redirect to the websites, which allows for the discovery of partners, while avoiding information redundancy.

The visitor is directed to the Tourisme Vallée-du-Richelieu website, as well as to wine cooperatives, bicycle sites, watchmakers, restaurants, and more.

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