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MHIST puts the spotlight on the city's businesses

Rapid deployment

Sanitary measures

Maintenance-free

General public

Outdoor

Exhibition

Audioguide

Quebec

Museum

Qr code

NFC

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Promoting heritage buildings

city of Sherbrooke boasts a number of heritage buildings, some more than a century old. Some of these buildings have been home to businesses for many years. The Musée d'histoire de Sherbrooke wanted to highlight this often little-known heritage by informing the public of its existence, while collaborating with existing businesses.

Already using MySmartJourney in the museum, the team decided to propose a cultural and tourist trail to stimulate the curiosity of visitors, residents and passers-by on and around Wellington Street.

Follow the pigeon!

Posters with QR codes have been installed in the 14 participating businesses, inviting visitors to scan them to find out more about the city's built heritage, and to discover the dynamism of its merchants. To catch the eye of passers-by, the museum team chose to use a mascot created especially for the occasion: a pigeon named Aki.

This project also encourages passers-by to enter the stores and potentially make a purchase.