Demo Day, an inter-partner event

MT Lab organized a special edition of Demo Day at Montreal's Olympic Park, giving around 30 startups the opportunity to present their innovative solutions to MT Lab's Major Partners. In less than 24 hours, the Park underwent a complete transformation: glamping space, reinvented bathrooms, teleworking corner, musical bikes, etc. All of these elements came together to create a vibrant hub of innovation. The interactive MySmartJourney experience accompanied participants throughout their journey with an exclusive microsite accessible via NFC and QR codes.

An interactive innovation match between innovative startups

Throughout the day, the Major Partners explored the eight startup stations in teams, discovering unique activations including demonstrations and interactive activities. These elements added an extra dimension to the day, allowing guests to (re)discover exciting solutions on the theme of technological innovation.

For this special occasion, MySmartJourney created a microsite accessible via QR codes and NFC chips on participants' badges. This microsite brought together the day's program for each team as well as all participating companies, offering an interactive and practical experience for all participants. Each company was highlighted with a dedicated page on the platform, allowing them to present their business, share the profiles of representatives attending the event, and provide their contact details so that participants could easily contact them if necessary.