An event for beer lovers

The Festival of Alma Beers brings together numerous brewers from the Quebec region to showcase their products to beer enthusiasts. This summertime event is synonymous with celebration and conviviality.

As part of a pilot project, Marie-Pier Perron, co-founder of the event, came up with the idea of using the MySmartJourney solution to create an activity that would introduce visitors to the world of brewing in a fun and original way.

A Stout Quiz! for fun and information

Throughout the festival site, several QR code-enhanced panels provide access to a quiz to test your knowledge of the brewing world. Stout un quiz! features a dozen multiple-choice questions, combinations and riddles, allowing users to have fun with friends. Do you know the differences in taste between an ale and a lager? Do you know the recommended serving temperature for a white beer?

A Selfie Booth has been set up to immortalize their visit with a fun souvenir of the event. Visitors can then share their experience on Facebook via the photo, and contribute to the festival's reputation.

More practical information content is also available to festival-goers: site map, program, FAQ, digital brewery guide. They can also learn more about the different types of beer and find out about microbreweries.

MySmartJourney makes it possible to combine information and fun!