FR-CA
FR-FRCulture Trois-Rivières guides visitors on its route with ground signage
Preventing the visitor from getting lost along the way
Culture Trois-Rivières' "Au Feu!" route unfolds throughout the city. It takes the form of a clue hunt with posters hidden in the environment, which may not be immediately visible at first glance.
One of the concerns of the Culture Trois-Rivières team was how to maintain the visitor's attention and guide them along the route.
Displaying the path on the ground
The solution found was to place large dots on the ground to guide the walker. These dots allow for following the route and thus not getting lost, but they can also provide information by displaying QR codes.
Two circuits are possible in the city, and these dots allow them to be distinguished and guide walkers on the right path. Attached directly to the sidewalk, they do not detract from the landscape, while still attracting attention and arousing curiosity about the route.
Scan or click the code to see a sample
More about this project
Using displays to conceal information with Culture Trois-Rivières
View case study
Culture Trois-Rivières begins its journey with a well-visible starting point
View case study