FR-CAÉcomusée de Saint-Nazaire talks about its experience with the platform
Add value to the visit and stand out from the crowd
The Écomusée de Saint-Nazaire wanted to develop an interactive itinerary to accompany its visitors, as an alternative to the traditional tour. To achieve this, the team easily created content on the MySmartJourney platform, accessible to visitors by scanning the QR codes provided. When they arrive at the reception desk, they can choose whether or not to follow the digital itinerary. The project has enabled the museum to set itself apart with a dynamic and original offering.
Efficient content management
According to Tiphaine Yvon, head of the Heritage Department at Saint-Nazaire agglo tourisme, the MySmartJourney tool is easy to use and gives teams autonomy in content creation and management. They can change an iconography, add or remove a pastille depending on the location of objects and external events, giving them great flexibility of use and encouraging creativity.
Scan or click the code to see a sample
More about this project
The Écomusée de Saint-Nazaire enhances its tour itinerary
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The Écomusée de Saint-Nazaire creates a user guide for its interactive trail
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