Quickly mobilize around a project

When the TiJeu was conceived, the MySmartJourney team was able to count on a number of key partners who supported the project from start to finish. Because of the announced closure of the printing works due to the state of emergency, the team had a total of just 5 days to produce the project, and their partners were with them right up to the last moment.

Experts in their field

100% made in Quebec, this game required the expertise of various partners. Alexandre Boudreault of Stratéolab came up with the design for the game's engaging characters. Louis Drouin and Martin Gagnon of Lico Impression et Emballage were on hand right up to the last moment to carry out various printing tests. Alexandra Hamel of Storyline Communication was in charge of marketing, while Danik Desrochers of P'tits cadeaux was in charge of sales and distribution.

What's more, the TiJeu Niaiseux is zero-waste. The characters are made of recyclable plasticized cardboard. Packaging is minimal and produces no waste. As for the content, it's digital and infinitely renewable.