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Culture Trois-Rivières guides visitors on its route with ground signage

culture 3 rivières
Mediation
Digital transformation
Innovate and test
Mediation tactics
Engagement
General public
Outdoor
In town
Tour / Journey
Treasure hunt
Quebec
Tourism
Qr code
NFC

Preventing the visitor from getting lost along the way

Culture Trois-Rivières' "Au Feu!" route unfolds throughout the city. It takes the form of a clue hunt with posters hidden in the environment, which may not be immediately visible at first glance.

One of the concerns of the Culture Trois-Rivières team was how to maintain the visitor's attention and guide them along the route.

Displaying the path on the ground

The solution found was to place large dots on the ground to guide the walker. These dots allow for following the route and thus not getting lost, but they can also provide information by displaying QR codes.

Two circuits are possible in the city, and these dots allow them to be distinguished and guide walkers on the right path. Attached directly to the sidewalk, they do not detract from the landscape, while still attracting attention and arousing curiosity about the route.

culture 3 rivières
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