FR-CA
FR-FRDestination Rennes accompanies visitors to the commune of Bécherel
Making up for the lack of a tourist office
The town of Bécherel is one of the 43 communes attached to Rennes Métropole. Best known for its Antiquarian Book Fair, the town has a population of around 700, and welcomes some 35,000 visitors a year to discover its attractions, history and heritage, as well as its many bookshops.
Following the withdrawal of the local tourist office, Destination Rennes looked for a solution that would not only welcome tourists, but also guide them around the area.
A digital tour of the city
The tourist office chose to test the MySmartJourney web application. The idea was to install signs enhanced with NFC codes and chips at various points around the city to capture the attention of tourists.
Behind the posters, visitors discover images, texts and quizzes to discover the city in a playful way. They are invited to look around and move to other locations chosen by Destination Rennes to learn even more about the city's streets, houses and gardens.
The tool enables Destination Rennes to streamline the presence of visitors by offering them the opportunity to move around the city's less touristy attractions.
Scan or click the code to see a sample
More about this project
Destination Rennes met en valeur un marché vieux de 400 ans grâce au numérique
View use case
Destination Rennes offre des visites guidées à l’année dans la commune de Bécherel
View use caseViewed on social networks
Connaissez-vous Bécherel, en Bretagne? (À ne pas confondre avec le mythique livre de grammaire et conjugaison le Bescherelle.)
View postDiscover our other articles
Culture Trois-Rivières begins its journey with a well-visible starting point
Quebec City airport in constant innovation
The Complexe Desjardins offers interactive exhibitions
The Accordion Museum brings music into the classrooms
The Bioparc accompanies its visitors in queues
The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience
Le Saisonnier animates its spaces
Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz
Culture Trois-Rivières deploys self-guided audio tours
The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau
The Cosmodôme de Laval supports its queuing customers
Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition
Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience
The Commission des droits de la personne et de la jeunesse produces a traveling exhibition
Accessibility at the heart of Quebec City airport's digital system
The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt
Laval's Cosmodôme promotes a digital activity
Le Saisonnier creates involvement
Vanier Museopark offers a digital authors' trail
A point of interest contains multiple activities
Quebec City airport uses digital technology to support its passengers
The Accordion Museum simplifies its process during the Montmagny International Accordion Festival
Shared management of several tourist sites by Culture Trois-Rivières
Highlighting the merchants of the Complexe Desjardins
Enhancing a physical experience through the addition of digital elements
Launch of a new literary circuit by Culture Lanaudière
Tourisme Rivière-du-Loup Switches from Mobile App to Web App
Le Saisonnier launches a holiday rally
Introducing other producers through digital means
The Fouines du Plateau: A Family Activity, a Shared Experience
Tourisme Rivière-du-Loup Talks about the Platform
Le Mans Upgrades and Modernizes its Commemorative Plaques
A New Look for Tourisme Rivière-du-Loup
Musée Maritime du Québec Podcasts its Riverside Experience
Musée Maritime du Québec Gives Thought to People Waiting in Line
Culture Trois-Rivières uses the Combination: a simple and fast feature
The Commission des droits de la personne et de la jeunesse draws attention to details in a work of art
Destination Rennes uses digital technology to showcase a 400-year-old market
Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital
Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
Culture Trois-Rivières revisits its Halloween journey
Tourisme Rivière-du-Loup’s Mystery Adventure Tour
Tourisme Rivière-du-Loup Invites You on a Walk Around Town
A virtual Santa Claus at the Complexe Desjardins
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
Musée Maritime du Québec and the Ernest Lapointe
Culture Trois-Rivières guides visitors on its route with ground signage
Of course Le Mans Uses Technology to Provide Information about a Temporary Event
Le Saisonnier offers a digital promotion for its offers
Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region
Innovation at the Complexe Desjardins
A leisurely stroll with Les Fouines du Plateau
The Accordion Museum offers basic lessons
Musée Maritime du Québec Now Offers Paid, Code-Access Content
A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu
Vallée-du-Richelieu enhances its content through the use of the "random" function
The Bioparc de la Gaspésie offers its visitors evolving content
The Accordion Museum uses digital technology to accompany its visitors
Promoting the Route des Navigateurs
Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth
The Saint-Sulpice digitizes important information
Destination Rennes accompanies visitors to the commune of Bécherel
La Route des Navigateurs accompanies travellers in their discovery of tourist attractions
Using displays to conceal information with Culture Trois-Rivières
The Montérégie Region and Garde-Manger du Québec Promote Producers
Bioparc adapts its Festi-Oiseaux thanks to Data
Le Mans Honours its Finest
The Accordion Museum enhances an exhibition through digital means
The Pulperie de Chicoutimi offers a new interactive exhibition
La Route des Navigateurs: the fruit of a shared platform
Laval's Cosmodôme recruits thanks to digital technology
Le Mans highlights its history
Destination Rennes offers guided tours of Bécherel all year round
Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory
Promotion Saguenay offers a digital welcome to cruise ship passengers
Culture Trois-Rivières proposes a new edition of the Halloween rally
La Route des Navigateurs improves with digital technology
Joining forces during the pandemic with Les Fouines du Plateau
Fugitives! between physical and virtual exhibitions
A 100% web magazine designed by Tourisme Vallée-du-Richelieu
Deploying rallies across the territory of Vallée-du-Richelieu
Le Mans Introduces an Interactive Walking Tour
The Vanier Museopark's unusual Sugar Calendar
Add a digital quiz to an exhibition with the Cosmodôme de Laval
A easily modifiable physical tourist route in the Vallée-du-Richelieu
Québec City airport showcases its spaces
The Bestiary of the Route du Richelieu
The Cosmodôme de Laval enhances the content of its permanent exhibition
Événements Attractions Québec (EAQ) promotes its team with QR codes
Searching for clues with family at the Pulperie de Chicoutimi
Signage at Le Mans catches the eye
The 'Circuit du Paysan' offers gamification of its route
Culture Trois-Rivières shares its first experience with MySmartJourney
