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Musée Maritime du Québec Now Offers Paid, Code-Access Content

Musée maritime du Québec - MMQ
Innovate and test
Customer service
Engagement
Maintenance-free
General public
Outdoor
Temporary
Quest / Adventure
Audioguide
Quebec
Museal
Qr code
NFC

The Museum Goes Digital 

In June 2022, Musée Maritime du Québec opened a riverside park for visitors to enjoy the ships in a new way, with 11 interpretive stations covering the St. Lawrence River, maritime navigation, and the sailors of L’Islet.

5 of these stations contain paid digital content through the MySmartJourney platform.

Code-Protected Content

Signs at the interprétation sites bear QR codes, NFC chips, and short URLs to web content that visitors can access with their mobile phones. One must pass through reception to get the secret code. If not, access is blocked and the platform redirects to a code request. Access remains blocked until the correct code is entered. Entering the correct code automatically permits access to the content for a period of time chosen by the museum.

The Musée Maritime now blocks non-paying visitors from access to specialty content. Anybody may go to the park for a walk without paying admission but the podcasts are for ticketed customers only. They do, however, have the option of paying a fee for the podcasts, representing a new revenue stream for the museum.

Musée maritime du Québec - MMQ
https://msj.world/webcontent/47

Scan or click the code to see a sample

More about this project

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

View use case
Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

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Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

View use case
Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience

View use case
Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

View use case

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