Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital

Working Around the Pandemic Shutdown
Up until the pandemic hit in 2020, Virées gourmandes offered mini-tours for tourists into the heart of Montérégie’s agricultural country. Covid-19 forced the program cancellation.
But thinking outside the box let them relaunch before the pandemic ended because they decided to make it digital.
A Mouthwatering Catalogue
Virées gourmandes started with the creation of gourmet food boxes, each month featuring products from the Montérégie and its producers. Then they decided to employ MySmartJourney technology to get the word out with a product catalogue using QR codes. The catalogue is full of information about the producers and their products. The QR codes lead to anecdotes and the history of the family businesses told through videos, photos, quizzes, and text. The added value is intangible, yet invaluable to foodie enthusiasts.
Keeping producers in touch with their customers, contact-free!
More about this project

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie
View use case
The Montérégie Region and Garde-Manger du Québec Promote Producers
View use caseDiscover our other articles

Musée Maritime du Québec and the Ernest Lapointe

Tourisme Rivière-du-Loup Talks about the Platform

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie

Tourisme Rivière-du-Loup Invites You on a Walk Around Town

A New Look for Tourisme Rivière-du-Loup

Tourisme Rivière-du-Loup Switches from Mobile App to Web App

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital

The Montérégie Region and Garde-Manger du Québec Promote Producers

The Bioparc Experience Starts While You’re Still in Line!

Bioparc de la Gaspésie Gives Visitors Programming that Changes through the Year

Le Mans Honours its Finest

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

Bioparc de la Gaspésie Takes Part in Festi-Oiseaux with an Online Quiz

Musée Maritime du Québec Podcasts its Riverside Experience

Le Mans Upgrades and Modernizes its Commemorative Plaques

Musée Maritime du Québec Now Offers Paid, Code-Access Content

Le Mans Introduces an Interactive Walking Tour

Musée Maritime du Québec Gives Thought to People Waiting in Line

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Bioparc Uses Data to Adapt its Festi-Oiseaux Programming
