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Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

Engagement
Digital transformation
Innovate and test
Rapid deployment
General public
Outdoor
Itinerant
Tour / Journey
Support
Quebec
Agrotourism
Qr code
NFC
Photobooth

Working Around the Pandemic Shutdown

Up until the pandemic hit in 2020, Virées gourmandes offered mini-tours for tourists into the heart of Montérégie’s agricultural country. Covid-19 forced the program cancellation. 

But thinking outside the box let them relaunch before the pandemic ended because they decided to make it digital. 

A Mouthwatering Catalogue 

Virées gourmandes started with the creation of gourmet food boxes, each month featuring products from the Montérégie and its producers. Then they decided to employ MySmartJourney technology to get the word out with a product catalogue using QR codes. The catalogue is full of information about the producers and their products. The QR codes lead to anecdotes and the history of the family businesses told through videos, photos, quizzes, and text. The added value is intangible, yet invaluable to foodie enthusiasts. 

Keeping producers in touch with their customers, contact-free!

https://msj.world/webcontent/132

Scan or click the code to see a sample

More about this project

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

View use case

The Montérégie Region and Garde-Manger du Québec Promote Producers

View use case

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