Experiences for all ages

During the PiXii Festival, fifteen digital experiences were on offer. Each was located in a different place, and not all were accessible to all audiences: some had age limits. Knowing that its audience also includes families, PiXii wanted to be able to give them all the information they needed to make a choice according to their desires.

Informing about the experience

Their idea was to offer QR code-enhanced panels featuring a range of information, from how to discover the buildings, to the producers, to information about the different experiences.

So as not to give away the experiences, but still to convey information, the choice was made to give the age limit, to propose the trailer, if there was one, or an image of the experience with a short explanatory text.

A personalized Google Map also allowed families to direct themselves to the works that most interested them or that were available to them.