FR-CA
FR-FRDemonstration: personalizing the welcome for visitors to Tourist Offices
Understanding visitor behavior
MySmartJourney has created innovative content to demonstrate to Tourist Offices that it is possible to personalize the welcome of visitors through digital technology. The technology makes it possible
identify visitors' profiles in a variety of ways, so as to better respond to their needs and propose appropriate content.
Real-time data collection
With MySmartJourney, teams can collect a wealth of data on visitors through the digital welcome point. They can offer visitors the chance to complete an interactive survey, or redirect them to a review platform such as Google Review, enabling them to gather feedback and opinions on the experience, so as to constantly reinvent and improve. Depending on the strategy adopted, these surveys remain highly entertaining, and can come very close to a game.
The autonomous reception point enables the collection of qualitative data essential to a better understanding of visitor behavior, without appearing intrusive. Reception desks and all local players can easily analyze usage statistics and adjust their offer in real time.
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More about this project
Demonstration: creating a digital experience in Tourist Offices
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