FR-CA
FR-FRLe Bourg de Pabos uses digital technology to promote its services
Reusing technology
Le Bourg de Pabos offers its customers many different activities, as well as a Nova Lumina experience and a campsite. To showcase its many facilities and let customers discover them, it came up with the idea of using the MySmartJourney solution, a digital tool it already uses for the artifact hunt deployed in its park.
Intelligent orientation
At strategic locations, the Bourg de Pabos has installed displays enhanced with QR codes and NFC chips. Thanks to these panels, sometimes placed in queues, the park offers visitors the chance to discover everything that can be done in its spaces. It can highlight its campsite, Nova Lumina experience, forest trails or beach with texts, visuals and URL links.
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