A showcase for Charlevoix's appeal

The Éclats show ran from August 10 to October 2, 2023 in Charlevoix. A key player in Charlevoix's appeal, the show - the 3rd largest tourist attraction after Cité Mémoire and l'Oiseau Mécanique - contributed to the region's tourism development by acting as a loss leader.

With this in mind, Les Fééries de Charlevoix came up with a solution that would enable the show to raise the profile of an entire region.

Raising the profile of an entire region

Les Fééries de Charlevoix have created a genuine tourist entry point to provide all the information visitors need. Their web application perfectly embodies the “all-in-one” concept. On a single platform, visitors can find the main information about the show, but also, when they buy their ticket, a message is sent to them suggesting a range of tourist attractions to do in Charlevoix, such as things to do, places to stay, restaurants and must-see sites.

The aim is to enable people to plan the rest of their trip using the show as a starting point. This entertainment package helps to extend a visitor's planned stay and make the experience complete.

As a full-fledged active member of Charlevoix's appeal, the Éclats show aims to make the territory shine through all its communications by highlighting its tourist attractions through content created behind a QR code.