An eco-responsible event

Eclats, the circus show at the Fééries de Charlevoix held from August 10 to October 2, 2023, wanted to adopt an eco-responsible approach.

Rather than printing huge quantities of paper to distribute its program and all practical information relating to its show, the Éclats team found a clever solution to save paper and avoid new printings as soon as there was a change, while preserving the integrity of the venue by avoiding flyers thrown away or abandoned on the ground.

Replace paper with a digital experience

With the MySmartJourney tool, Éclats grouped all information in one place, which visitors could keep in their smartphones, benefiting from real-time information updates to avoid the wasteful reprinting of leaflets.