FR-FR

Simplifying the work of Tourisme Montréal office employees

Employee operations

Digital transformation

General public

Indoor

Outdoor

Service

Quebec

Tourism

Qr code

NFC

Votre contenu est en chargement.Merci de patienter

Frequently asked questions

During the day, the Tourisme Montréal office receives a large number of visitors. At peak times, the wait for assistance can easily reach 20 minutes. And among all these visitors, many have recurring questions such as whether there are toilets nearby, where to sleep, eat, etc...

The tourist office therefore wondered whether it might be possible to channel this public in a different way, in order to streamline queues and retain employees for more unique or higher value-added questions.

Responding with technology

Tourisme Montréal's idea was to place posters enriched with a QR code, an NFC chip and a short URL in the office space, but also outside. Behind the QR code, the tourist office chose to answer visitors' most frequently asked questions, but also to highlight the content most important to the organization, such as the MTL mobile app, activity recommendations for families, how to buy the MTL Passport and much more.

These posters have made it possible to automate redundant responses. Tourisme Montréal employees can now respond directly to unusual questions, while tourists can find their answers directly on their cell phones, without having to go to the Internet.