The Boréalis Museum attracts a new clientele


An activity tailored to its audience
The Murder Mystery activity developed by the Boréalis Museum is perfectly tailored to its audience, offering content that is both educational and entertaining. This industrial heritage site, converted into a museum, allows visitors to immerse themselves in the fascinating history of paper in an interactive and engaging way.
Boréalis wanted to encourage its visitors to return, but also to attract a new audience with an innovative solution.
Making museum visits fun
By adding an extra experience to its museum offering, the organization has succeeded in attracting new audiences: teenagers and businesses.
The museum has recorded video clips so that visitors can walk around the museum and activate each of these video clips using QR codes.
Teenagers, who are familiar with digital technology, can discover the history of paper in an immersive and interactive way through the game, and are captivated from start to finish by solving the puzzle.
The activity also allows companies to promote team cohesion around a common goal during team-building exercises.