Explore, un projet qui booste l’économie touristique de la municipalité à l’année

Explore, a project that boosts the municipality's year-round tourism economy

In New Brunswick, the Regional Municipality of Grand Falls wanted to encourage visitors to stroll more around the municipality year-round, and by necessity to eat in its restaurants, store in its shops and sleep in its accommodations to boost the tourism industry, a major vector of economic development for Grand Falls.

With this in mind, the municipality has called on MySmartJourney technology to offer visitors and residents a new digital tour featuring many of the region's historical, natural and popular attractions.

Offering visitors great flexibility of discovery

The Explore circuit offers an immersive experience by sharing a wealth of information (audio, photos, videos, or text) in public places using a QR code. Users simply scan the code with their phone or tablet to access a variety of multimedia content about points of interest. This approach gives visitors greater flexibility and autonomy in discovering the attractions of the Grand Falls area.

Among the 20 points of interest currently accessible, several are located near the falls and gorge, on Broadway Boulevard, and even as far as the trestle railway bridge in the Drummond neighborhood.