Media reports

When the first containment was announced in Quebec, MySmartJourney produced a game for 4-9 year-olds in the form of a treasure hunt. Eight small cardboard characters, enhanced with a QR code, are hidden in space. It's then up to children to find them and scan the QR code with their phone or tablet to access digital content.

Upon its release, the TiJeu Niaiseux was noticed by the Quebec media, mothers' groups and tested by families.

Standing out from the crowd

This media campaign not only raised MySmartJourney's profile as an innovative technology company, but also enriched the customer experience by introducing a new way of using the technology's functionalities.