One big city, many attractions

The city of Edmunston, New Brunswick, needs no introduction. Considered one of the largest French-speaking crossroads outside Quebec, Edmunston is home to many attractions of all kinds. But how do you inform tourists about the wide range of cultural and heritage offerings once they're in town?

Pooling resources to inform and delight

By using MySmartJourney technology, not only can the Edmundston Tourism Office now reach tourists everywhere in town, it has also chosen to share access to the platform with other cultural and tourism partners.

Partners include the New Brunswick Botanical Garden and the Arts Centre. They can design their own content independently, under the aegis of the Edmundston-Madawaska Tourism Office. A brand identity, “Inspire”, has been chosen to harmonize the various projects.

Now, with their smartphones, the curious know everything there is to know about spending the best vacations in this charming part of the country.