Culture Trois-Rivières begins its journey with a well-visible starting point

Digital transformation
Innovate and test
Mediation tactics
General public
In town
Tour / Journey
Treasure hunt
Qr code

A route with an identifiable starting point

Culture Trois-Rivières came up with the idea of creating a route that would unfold throughout the city. This circuit starts at a specific point that needs to be identified and highlighted to guide the visitors.

The use of a large-scale structure

Culture Trois-Rivières' choice was to create a particular structure to host the first point of the route: a monumental cube.

This monumental cube serves a dual purpose. Firstly, its imposing size helps guide the participant and enables them to easily find the starting point. Additional information is also accessible on the cube to guide and effectively accompany the participant.

The use of a large-scale cube also had the impact of attracting attention and thus arousing curiosity among passersby. Audiences who had not planned to take the route or were unaware of its existence are thus informed and can participate.

culture 3 rivières

Scan or click the code to see a sample

More about this project

culture 3 rivières

Culture Trois-Rivières revisite son parcours d’Halloween

View use case

Culture Trois-Rivières revisite son parcours d’Halloween

View use case

Culture Trois-Rivières déploie des parcours audio guidés autonomes 

View use case
culture 3 rivières

Gestion mutualisée de plusieurs sites touristiques par Culture Trois-Rivières 

View use case

En temps de pandémie, Culture Trois-Rivières offre des activités jeunesse sans contact

View use case

Culture Trois-Rivières propose une nouvelle édition du rallye d’Halloween 

View use case

Culture Trois-Rivières témoigne de sa première expérience avec MySmartJourney 

View use case
culture 3 rivières

Culture Trois-Rivières guide les visiteurs sur son parcours par un affichage au sol

View use case
culture 3 rivières

Utiliser un affichage pour cacher des informations avec Culture Trois-Rivières

View use case

Discover our other articles

Le Mans Introduces an Interactive Walking Tour 

Bioparc adapts its Festi-Oiseaux thanks to Data

Highlighting the merchants of the Complexe Desjardins

Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

Musée Maritime du Québec and the Ernest Lapointe 

Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility

Signage at Le Mans catches the eye

A point of interest contains multiple activities

Deploying rallies across the territory of Vallée-du-Richelieu

Introducing other producers through digital means

culture 3 rivières

Shared management of several tourist sites by Culture Trois-Rivières 

Culture Trois-Rivières uses the Combination: a simple and fast feature

During the pandemic, Culture Trois-Rivières offers contactless youth activities

Le Saisonnier launches a holiday rally

Digital Technology Gets the Word Out for Virées gourmandes de la Montérégie   

Tourisme Rivière-du-Loup Talks about the Platform

Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth  

The 'Circuit du Paysan' offers gamification of its route

Tourisme Vallée-du-Richelieu plays the role of connector between the collaborators of the territory

Joining forces during the pandemic with Les Fouines du Plateau

The Bioparc de la Gaspésie offers its visitors evolving content

Vallée-du-Richelieu enhances its content through the use of the "random" function

Le Mans Upgrades and Modernizes its Commemorative Plaques

Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz

Musée maritime

Musée Maritime du Québec Takes a Seasonal Approach to the Visitor Experience

The Pulperie de Chicoutimi offers a new interactive exhibition

A 100% web magazine designed by Tourisme Vallée-du-Richelieu

Searching for clues with family at the Pulperie de Chicoutimi

Innovation at the Complexe Desjardins

The Complexe Desjardins offers interactive exhibitions

The Accordion Museum enhances an exhibition through digital means

Culture Trois-Rivières revisits its Halloween journey

Launch of a new literary circuit by Culture Lanaudière

A leisurely stroll with Les Fouines du Plateau

Le Saisonnier

Le Saisonnier offers a digital promotion for its offers

Enhancing a physical experience through the addition of digital elements

The Bioparc accompanies its visitors in queues

The Accordion Museum simplifies its process during the Montmagny International Accordion Festival

The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt

The Fouines du Plateau: A Family Activity, a Shared Experience

Visiteurs devant le Ernest-Lapointe, à L'Islet.

Musée Maritime du Québec Gives Thought to People Waiting in Line 

Of course Le Mans Uses Technology to Provide Information about a Temporary Event

A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu

culture 3 rivières

Culture Trois-Rivières guides visitors on its route with ground signage

The Accordion Museum uses digital technology to accompany its visitors

Tourisme Rivière-du-Loup’s Mystery Adventure Tour

The pleasure of (re)discovering Plateau Mont-Royal with The Fouines of the Plateau

culture 3 rivières

Using displays to conceal information with Culture Trois-Rivières

Taking the Virées gourmandes de la Montérégie Food Tour from Physical to Digital  

Destination Rennes - Bécherel

Destination Rennes offers guided tours of Bécherel all year round

The Saint-Sulpice digitizes important information

Musée maritime du Québec - MMQ

Musée Maritime du Québec Podcasts its Riverside Experience

Culture Trois-Rivières shares its first experience with MySmartJourney

Culture Trois-Rivières begins its journey with a well-visible starting point

The Ecomuseum Zoo Uses MySmartJourney to Enrich the Visitor Experience

Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region

Destination Rennes - Bécherel

Destination Rennes accompanies visitors to the commune of Bécherel

Le Saisonnier

Le Saisonnier creates involvement

Tourisme Rivière-du-Loup Switches from Mobile App to Web App 

The Montérégie Region and Garde-Manger du Québec Promote Producers

The Accordion Museum offers basic lessons

A easily modifiable physical tourist route in the Vallée-du-Richelieu

A virtual Santa Claus at the Complexe Desjardins

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

Culture Trois-Rivières deploys self-guided audio tours

Le Saisonnier animates its spaces

The Accordion Museum brings music into the classrooms

Tourisme Rivière-du-Loup Invites You on a Walk Around Town 

Le Mans - ofcourselemans

Le Mans highlights its history

The Bestiary of the Route du Richelieu

Destination Rennes

Destination Rennes uses digital technology to showcase a 400-year-old market

Culture Trois-Rivières proposes a new edition of the Halloween rally

A New Look for Tourisme Rivière-du-Loup

Le Mans Honours its Finest 

Promotion Saguenay offers a digital welcome to cruise ship passengers