Culture Trois-Rivières begins its journey with a well-visible starting point
![](https://images.prismic.io/msj-dev/6cfa7112-1e58-4ae0-86b0-209937c636a9_Gabarit+pour+photo+en+bas+%287%29.png?auto=compress,format)
![](https://images.prismic.io/msj-dev/79e34075-0a56-43d8-90fb-0bf58eabab8d_cultur3r.png?auto=compress,format)
A route with an identifiable starting point
Culture Trois-Rivières came up with the idea of creating a route that would unfold throughout the city. This circuit starts at a specific point that needs to be identified and highlighted to guide the visitors.
The use of a large-scale structure
Culture Trois-Rivières' choice was to create a particular structure to host the first point of the route: a monumental cube.
This monumental cube serves a dual purpose. Firstly, its imposing size helps guide the participant and enables them to easily find the starting point. Additional information is also accessible on the cube to guide and effectively accompany the participant.
The use of a large-scale cube also had the impact of attracting attention and thus arousing curiosity among passersby. Audiences who had not planned to take the route or were unaware of its existence are thus informed and can participate.
More about this project
![culture 3 rivières](https://images.prismic.io/msj-dev/496291bd-c8e2-45bc-a5c2-57d6118199e9_Gabarit+pour+photo+en+bas+%2827%29.png?auto=compress,format)
Culture Trois-Rivières revisite son parcours d’Halloween
View use case![](https://images.prismic.io/msj-dev/8c7b812e-c8f8-4df4-961a-6cd2af624aab_Gabarit+pour+photo+en+bas+%282%29.png?auto=compress,format)
Culture Trois-Rivières revisite son parcours d’Halloween
View use case![](https://images.prismic.io/msj-dev/778ffee2-16dc-4e2c-a858-88a6f7221ed2_Gabarit+pour+photo+en+bas+%282%29.png?auto=compress,format)
Culture Trois-Rivières déploie des parcours audio guidés autonomes
View use case![culture 3 rivières](https://images.prismic.io/msj-dev/448833b5-97d2-4c8a-8b23-3d6c4f4dff8a_Gabarit+pour+photo+en+bas+%2831%29.png?auto=compress,format)
Gestion mutualisée de plusieurs sites touristiques par Culture Trois-Rivières
View use case![](https://images.prismic.io/msj-dev/66b5205d-fddc-491d-b908-b6dc79f13198_Gabarit+pour+photo+en+bas+%283%29.png?auto=compress,format)
En temps de pandémie, Culture Trois-Rivières offre des activités jeunesse sans contact
View use case![](https://images.prismic.io/msj-dev/b943c50f-e409-4614-8607-efbfa14888c3_Gabarit+pour+photo+en+bas.png?auto=compress,format)
Culture Trois-Rivières propose une nouvelle édition du rallye d’Halloween
View use case![](https://images.prismic.io/msj-dev/b9349256-4cd4-41c4-bc60-cdb3e66676f0_Gabarit+pour+photo+en+bas+%284%29.png?auto=compress,format)
Culture Trois-Rivières témoigne de sa première expérience avec MySmartJourney
View use case![culture 3 rivières](https://images.prismic.io/msj-dev/672ff7bc-8d48-4164-b45c-3cba1e3e8cda_Gabarit+pour+photo+en+bas+%2826%29.png?auto=compress,format)
Culture Trois-Rivières guide les visiteurs sur son parcours par un affichage au sol
View use case![culture 3 rivières](https://images.prismic.io/msj-dev/795e6291-40ac-4d86-9950-4839bf31e2a0_Gabarit+pour+photo+en+bas+%2830%29.png?auto=compress,format)
Utiliser un affichage pour cacher des informations avec Culture Trois-Rivières
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Musée Maritime du Québec and the Ernest Lapointe
![culture 3 rivières](https://images.prismic.io/msj-dev/795e6291-40ac-4d86-9950-4839bf31e2a0_Gabarit+pour+photo+en+bas+%2830%29.png?auto=compress,format)
Using displays to conceal information with Culture Trois-Rivières
![](https://images.prismic.io/msj-dev/31cb48ac-1eaa-4580-aab3-c48ba5a92db3_Gabarit+pour+photo+en+bas+%2814%29.png?auto=compress,format)
A New Look for Tourisme Rivière-du-Loup
![](https://images.prismic.io/msj-dev/6abf0360-2b5d-4343-aa40-82fd7c380820_IMG_3640.jpg?auto=compress,format&rect=27,0,3980,3024&w=1078&h=819)
The Cosmodôme de Laval supports its queuing customers
![](https://images.prismic.io/msj-dev/4f7f327d-ca10-4dee-b30b-0dd6e0fae68c_cmarieannegaudreault_121119_244_copie.jpg?auto=compress,format)
Événements Attractions Québec (EAQ) promotes its team with QR codes
![Destination Rennes - Bécherel](https://images.prismic.io/msj-dev/7fca7a5e-135f-4063-b779-f5263691a6a8_photo3.jpg?auto=compress,format)
Destination Rennes accompanies visitors to the commune of Bécherel
![](https://images.prismic.io/msj-dev/2fd6788b-84b6-4af0-8f4f-23f7f5923048_Gabarit+pour+photo+en+bas+%2827%29.png?auto=compress,format)
The Bioparc accompanies its visitors in queues
![](https://images.prismic.io/msj-dev/56e93380-fdf3-4e63-9ee2-694f3809c013_Gabarit+pour+photo+en+bas+%282%29.png?auto=compress,format)
Launch of a new literary circuit by Culture Lanaudière
![](https://images.prismic.io/msj-dev/b943c50f-e409-4614-8607-efbfa14888c3_Gabarit+pour+photo+en+bas.png?auto=compress,format)
Culture Trois-Rivières proposes a new edition of the Halloween rally
![](https://images.prismic.io/msj-dev/fde7269a-da3b-4dab-974d-6586862c481f_Capture+d%E2%80%99e%CC%81cran_+le+2023-02-13+a%CC%80+16.52.28.png?auto=compress,format)
Enhancing a physical experience through the addition of digital elements
![](https://images.prismic.io/msj-dev/Zedyef_jD4D4xSGO_imagePrincipale.png?auto=format,compress)
Joining forces during the pandemic with Les Fouines du Plateau
![](https://images.prismic.io/msj-dev/2f9c47fa-e87d-4bf5-9470-2553352428d6_Gabarit+pour+photo+en+bas+%285%29.png?auto=compress,format)
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
![Le Mans - ofcourselemans](https://images.prismic.io/msj-dev/9b102eff-f286-412b-87b5-a4cb06043187_Screen+Shot+2022-09-14+at+2.15.20+PM.png?auto=compress,format)
Le Mans highlights its history
![](https://images.prismic.io/msj-dev/65ba9727615e73009ec42a41_complexe_desjardins_Noe%CC%88l.jpg?auto=format,compress)
A virtual Santa Claus at the Complexe Desjardins
![](https://images.prismic.io/msj-dev/65bbb36e615e73009ec432e8_mondial2.png?auto=format,compress)