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Culture Trois-Rivières begins its journey with a well-visible starting point

Mediation
Digital transformation
Innovate and test
Mediation tactics
Engagement
General public
Outdoor
In town
Tour / Journey
Treasure hunt
Quebec
Tourism
Qr code
NFC

A route with an identifiable starting point

Culture Trois-Rivières came up with the idea of creating a route that would unfold throughout the city. This circuit starts at a specific point that needs to be identified and highlighted to guide the visitors.

The use of a large-scale structure

Culture Trois-Rivières' choice was to create a particular structure to host the first point of the route: a monumental cube.

This monumental cube serves a dual purpose. Firstly, its imposing size helps guide the participant and enables them to easily find the starting point. Additional information is also accessible on the cube to guide and effectively accompany the participant.

The use of a large-scale cube also had the impact of attracting attention and thus arousing curiosity among passersby. Audiences who had not planned to take the route or were unaware of its existence are thus informed and can participate.

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