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Musée Maritime du Québec and the Ernest Lapointe 

Innovate and test
Maintenance-free
Customer service
Engagement
General public
Temporary
Outdoor
Quest / Adventure
Audioguide
Quebec
Museal
Qr code
NFC

It’s a Ship. It’s a Museum.

Musée Maritime boasts a fine collection of ship-museums, one of which you can board: the icebreaker Ernest Lapointe. 

The ship has been in the museum’s collection since 1980, and open to visitors after refurbishment in 2011. Its exhibition consisted of a self-guided tour with interpretive stations  of text and images about its operations. 

That meant a lot of info panels, some of them quite large, all over the site. This did not deliver the desired immersive experience. So the museum decided to seek a digital solution to improve their presentation of the Ernest Lapointe. 

A New Approach

Museum staff thought a digital format could help. They removed those large panels and replaced them with small posters bearing a QR code and NFC chip. Visitors with smartphones are now able to access textual, photographic, video, and audio content that offers a more immersive experience of life on an icebreaker. 

Even in winter, when the Ernest Lapointe cannot be boarded, the tour remains available. Extra photos are added to show people the ship’s interior. A timer can be set to show this content in winter and hide it in summer. 

Scan d'une des affichettes du Ernest-Lapointe
msj.world/webcontent/47

Scan or click the code to see a sample

More about this project

Musée maritime du Québec - MMQ

Musée Maritime du Québec Now Offers Paid, Code-Access Content

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Visiteurs devant le Ernest-Lapointe, à L'Islet.

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Viewed on social networks

Scan d'une des affichettes du Ernest-Lapointe

Avec nous, le Musée maritime du Québec - Capitaine J.E. Bernier vient de propulser L'Équipée, sa nouvelle expérience multimédia au cœur du légendaire brise-glace Ernest Lapointe.

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Scan d'une des affiches dans le Ernest-Lapointe, Musée maritime du Québec

En direct du Fleuve Saint-Laurent, un témoignage vidéo de Sophie Royer, coordonnatrice de l'action culturelle et des programmes éducatifs, et Katrine Coderre, conservatrice, du Musée maritime du Québec - Capitaine J.E. Bernier!

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