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Saint-Charles-Borromée raises awareness of biodiversity

Rapid deployment
Promotion
Digital transformation
Engagement
General public
In nature
Tour / Journey
Quebec
Municipality
Tourism
Qr code
NFC

Rediscovering natural heritage from a new angle

The Town of Saint-Charles- Borromée wanted to help residents and visitors alike rediscover its natural heritage. To do so, it chose to use the MySmartJourney tool, as part of its Facile à vivre! application, to enable walkers to immerse themselves in the beauty of biodiversity, while enjoying the interactive discoveries along the way.

An interpretation trail in Parc du Bois-Brûlé

A captivating 1.3-km trail, enhanced by 10 interactive digital terminals, offers explorers the chance to test their knowledge of biodiversity. Accessible to all, this innovative trail combines short quizzes and video capsules for a fun and educational experience.

Information is easy to access thanks to NFC chips, QR codes and URLs that can be consulted directly from the phone. A unique invitation to explore nature's hidden treasures, while having fun!

https://msj.world/scb/15

Scan or click the code to see a sample

More about this project

Saint-Charles-Borromée se rapproche de ses acteurs locaux

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Saint-Charles-Borromée crée une brochure estivale 

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Saint-Charles-Borromée crée un parcours numérique dans la ville

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Saint-Charles-Borromée déploie des bornes interactives faites de matières écoresponsables

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Saint-Charles-Borromée crée une communication interactive pour ses camps de jour

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Saint-Charles-Borromée développe un projet d’art numérique 

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