877.633.3675

Discover the news of the moment

See the articles

Closeup of someone scanning a QR code with a mobile phone
2022-05-16 | 18:43

What is MySmartJourney?

Today's technology projects tend to be complex and quite expensive. They typically require extensive expertise and incur significant costs for clients. The MySmartJourney platform offers an affordable alternative that allows organizations to build unique and dynamic experiences for their users. 

The platform

MySmartJourney is a tool that allows users to create digital routes for cultural and tourist sites. The platform is used to design mediation scenarios, without contact, through informative and entertaining multimedia to surprise and retain users. MysmartJourney can also be used for table service and product sales.  

It is a versatile and interactive web application creator. It is continuously enhanced to meet the needs of users and generate new features while offering affordable prices. MySmartJourney is the ideal solution for the development of playful and captivating experiences or cultural mediation through interactive and varied courses. It is also a beneficial tool for the restoration, hotel and operational sectors.

It is a user-friendly and innovative platform that offers content accessible on all smart mobile devices. MySmartJournet develops scenarios that adapt to the target audience for various sectors of activity such as culture, tourism, agri-food, hotels, etc. Multiple media (audio guides, videos, texts, etc.) can be used to reach your target audience and enrich your exhibitions.

The platform aims to revitalize static exhibitions and to continuously renovate and expand the proposed themes. The regulars of your site will be pleased to return regularly to the site to discover new approaches and perspectives.

 

Presentation of the platform 

Entrance doors

Mysmartjourney offers companies and organizations several technological alternatives for sharing personalized content: 

  • QR Codes: The QR code is the evolution of the barcode. It is a two-dimensional square code that stores coded data. Users simply need to use the camera of their mobile device to decode the information and have access to the content you want to share.

  • NFC technology: Near field communication technology allows short distance wireless communication between two electronic devices. It works thanks to a chip that allows the exchange of information. 

  • Short URLs: A shortened link is a short URL that redirects users to the original URL. The purpose of working with shortened links is to make sharing information faster and easier.

MySmartJourney offers all three entry points mentioned to ensure that all users have access to your content. Since some mobile devices cannot scan QR codes or NFC chips, these options ensure that at least one alternative will be accessible. 

How to get funding to create a mobile digital journey

Features

MySmartJourney is a platform that is regularly updated to create new features to ensure an intuitive and fun digital experience. 

This technological tool offers various functionalities: 

  • Text, image, audio and video integration with YouTube, Vimeo and SoundCloud. 

  • Play mp3 and mp4 files and automatically optimize multimedia.

  • Possibility to create quizzes and games with playful aspects thanks to the action buttons. Redirection buttons are also present and can direct users to links from various websites.

  • Integration of 3D and 360° contents with Sketchfab and YouTube 360.

  • Combination of complex scenarios and puzzles to energize the content and playfulness of the place.

  • Availability of forms through Google Forms, which allows you to distribute surveys and collect data easily.

  • Add personalized souvenir photos with stickers and branded images through a Photobooth. These photos can be shared on social networks with a return to the landing page.

  • Possibility to order directly on the platform while respecting the sanitary measures.

  • Scheduling of content according to fixed schedules while respecting the independence of the different sections of the same page. The scheduler updates the information for the user instantly and in real time.

  • Integrated statistics with Google Analytics in an anonymous way for the creation of automatic reports that detail the behavior of users.

Why use MySmartJourney?

Quick to deploy

The access points are available in various formats to guarantee speed of implementation. The implementation is autonomous, and you can make any desired changes that will be updated in real time. Changes or improvements appear immediately on the visitor's mobile device. Scenario enhancements and information adjustments take only a few minutes!

Contactless

Visitors have a barrier-free experience with the digital pathways and different content you offer on your site. The user experience is enjoyable and simply requires a mobile device with a web browser. This digital tool is quickly deployed in all public places and users can directly access the desired content without an app, without registration and without direct contact.

Easy to use

MySmartJourney's content management system requires no programming knowledge and ensures easy creation of digital journeys. The construction of the scenario is done directly in the web application, with an easy layout. The game modules are easy to integrate and the media content is added in an intuitive way.

In addition, this digital tool offers a support service to guide customers. Our team is at your disposal to develop plans and to help you in the design of the first scenarios. This support is offered to ensure total autonomy and unparalleled ease of use.

What is phygital marketing? 

Who uses MySmartJourney and how?

MysmartJourney offers a cost-effective alternative for the production and maintenance of any historical, cultural, tourist or heritage site. This platform offers a secure experience for all users (employees and clients) from various sectors.

Culture

Museums, historical sites and art galleries can use MySmartJourney to share content in text, audiovisual, video, 3D and other formats. The platform highlights the content and aims to amaze the visitor with a rich and varied visit that puts the spotlight on the various works presented. For example, Culture Trois-Rivières has adopted our solution to replace audio guides.

Tourism

Tourist offices that offer any type of service to travelers can use the MySmartJourney platform to share informational content that details the services offered. They can also share nearby tourist attractions and engage customers by offering products and services online.

Here are examples of how MySmartJourney is used in action: 

Agro-tourism / Sales

Artisan producers and agri-food producers can create interpretive activities and disseminate the history of the business through various contents that serve to engage and facilitate the use of the visitor. 

MySmartJourney is a platform that allows a direct contact between the buyer and the distributor. The latter can share various information on the products and even propose consumption alternatives and recipe ideas. The QR codes on the products accompany the customer once back home, and give him access to the e-commerce.

Here's how producers are using MySmartJourney: 

  • La Courgerie et ses jardiniers gourmands uses MySmartJourney technology to showcase its 300 types of squash. Product displays share information and a QR code allows you to go further, and discover recipes for cooking squash.
  • In Pascale Coutu and Pierre's boutique, the products sold carry QR codes in order to share recipes with customers and redirect them to their online store.

Parks and green spaces

As with cultural institutions, MySmartJourney provides municipal parks, walking trails and resorts with stand-alone technology that delivers dynamic routes to visitors. They can create fun experiences and invite users on short or long distance journeys to revitalize public places.

Operational (infrastructure)

MySmartJourney is a contactless broadcasting tool that makes it possible to share information directly 24/7. The application optimizes the operational performance of certain companies. For example, the Quartier des spectacles used our technology to document the state of the infrastructure equipment in real time. This technological solution allowed them to plan the appropriate budget to replace the infrastructure at the right time and minimize the risk of errors. 

Hotel

All hotels can quickly and independently use MySmartJourney to display the various services they offer. The user experience is easy and made more dynamic and attractive thanks to the possibility of creating varied and interactive content.

For example, Hotel Monville uses MySmartJourney to eliminate paper in hotel rooms and optimize security based on health measures. The platform allows them to add custom posters and QR codes to share information about room service, hotel history, manufacturing, etc. 

Tell us about your project

Read the article
QR code concep
2022-05-17 | 21:20

Is there a better solution than using a chatbot for your touristic venue?

With mobile phones being a big part of everyone’s daily life, businesses and organizations are rethinking their marketing tactics and overall presence online to make it more accessible and engaging for users. Mobile devices offer consumers a new way of experiencing brands and consuming content and with the introduction of mobile digital journeys, customer expectations have reached new heights. Improving the user experience is becoming more and more of a priority for businesses across different industries.

Although chatbots are a great strategy to improve a company’s customer service, answers can be quite robotic and difficult to personalize in the short term. Thankfully, MySmartJourney’s platform allows companies to personalize digital routes for their customers. Find out more about why MySmartJourney is better than a chatbot in the article below. 

What is MySmartJourney ?

MySmartJourney is a platform that allows businesses to create and design digital routes online by leveraging QR codes, NFC technology and short URLs. It is an easy tool to use which makes it possible to create informative, interactive and entertaining multimedia journeys that not only attract customers but make them feel empowered.

 

MySmartJourney leverages technology and innovation to build quick, contactless, automated, and unique experiences in any physical space within a matter of minutes. One of the many advantages of MySmartJourney are: 24/7 assistance, access to information on-the-go, paperless pop-ups and conversion shortcuts.

 

By gathering precious data, this multi-purpose tool understands how people move through digital journeys and is able to support them effectively through each touch point, making their online experience as smooth as possible.

See it in action 

Features of MySmartJourney

 

MySmartJourney offers a lot of key features to enhance the customers’ experience :

 

  • Text, images, videos and audios : MySmartJourney allows businesses to use text, images, videos and audios to enrich cultural exhibitions and make them more interactive through multimedia content. The video feature includes integrations with Youtube and Vimeo, and the audio one integrates seamlessly with Soundcloud. There is also an MP3 playback option and automatic optimization and media adaptation throughout the whole platform.

 

  • Action buttons and redirections : This tool enables tourist sites to create quizzes, interactive treasure hunts and gamified on-site quests for customers. It can also host links to other websites on the platform.

 

  • 3D and 360° content : MySmartJourney integrates with Sketchfab and Youtube 360 so that customers can observe objects in detail and live a truly 360° immersive experience.

 

  • Selfie booth : The mobile photo booth provides users the chance to get personalized souvenir photos that can be accompanied by integrated branding stickers. There is also an option for social sharing with a landing page.

 

  • Keycode : For complex scenarios and puzzles or for the purpose of the gamification of locations, content can be hidden behind a password also referred to as a “keycode”.

 

  • Google Forms : Another MySmartJourney feature is the Google form integration which allows venues to set up visitor satisfaction surveys and collect data easily.

 

  • Orders from a distance : Orders from a distance allow the quick management of menus and product lists and give businesses the ability to send order emails to guides or supervisors.

 

  • Scheduler : The scheduler feature allows businesses to schedule specific content according to weekly schedules and share information with users in real time.

 

  • Statistics : The statistics feature provides integration with anonymized Google Analytics, automated reporting and visitor behavior data. This is useful for businesses that want to get insights on their customers’ needs and expectations.

Tell us about your project 

What is a chatbot ?

 

A chatbot is an artificial intelligence (AI) software that can mimic human speech to stimulate a human conversation with a user in natural language, either through standalone applications, messaging applications, websites, web applications or even through the phone.  

 

Chatbots are often described as one of the most advanced and promising AI technologies based on interactions between humans and digital devices or machines. In the business sphere, these conversational agents are meant to simplify conversations between customers and businesses, thereby improving the customer experience.

 

A chatbot’s algorithm is programmed to mimic a human conversation by asking questions and giving relevant recommendations and solutions. This helps minimize the occurrence of human error while resolving customer queries quicker.

Why is MySmartJourney better than a chatbot ?

 

In an attempt to create a more efficient customer service experience, a lot of companies and businesses implemented chatbots. However, this is sometimes counterproductive. With the emphasis being on humanlike interactions, a lot of aspects of chatbots are quite unsatisfactory and need improving.

 

Here are five reasons of why MySmartJourney is better than a chatbot :

1. Visitors don’t need to be as active

 

When using a chatbot, the user has to be very active since it is a conversational interaction. In reality, visitors don’t necessarily have the time, energy or desire to ask questions. Thanks to MySmartJourney, users don’t have to take on an active role. In fact, all they have to do is scan a QR code or get their mobile phones close to an NFC tag in order to get the information they need quickly. 

2. Visitors can skip steps easily

 

When talking to a chatbot, it can take a lot of time or steps for users to get the algorithm to understand their query. Most of the time, visitors want to fast forward, scroll through, pause, change the subject, skip a few steps, etc. instead of having a full-on conversation. This is possible with MySmartJourney as the platform allows visitors to get the information they need in a matter of seconds. 

3. Visitors have more control

 

Chatbots are programmed so they follow a series of instructions in order to get users the information they need. In fact, sometimes they don’t understand users so they can’t help them. With MySmartJourney, visitors have more control over their journey by choosing the way they browse and access information. The platform allows businesses and organizations to personalize the customer journey and make it more interactive. This gives users more control over their customer journey! 

4. Chatbots only answer to keywords

 

Chatbots mainly respond to keywords that they have been fed through machine learning and algorithms. However, with MySmartJourney, this is not the case. Content on the platform goes beyond text as the platform allows you to display images, videos and audios. 

5. Plurality of interactions and gamification of content  

 

A chatbot is an innovative solution but it can be quite limited when it comes to communication as it only offers customers simple one-to-one conversations. On the other hand, MySmartJourney opens up a world of interactions and possibilities. For example, companies can create information tapes, treasure hunts, hero quests, audio guides, instruction manuals, etc.

Want to create unique physical digital experiences ?

 

MySmartJourney is a platform used for the creation and design of digital routes for tourist and cultural sites. It’s an easy-to-use, fun, interactive tool made to build informative, useful and entertaining digital multimedia journeys.

 

Our digital solution is used by companies in different industries: 

 

  • Museums, art galleries and historical sites
  • Associations, circuits and tourist routes
  • Municipal parks, walking trails and resorts
  • Hotel establishments and traveler services
  • Artisanal producers 
  • And much more! 

 

Personalizing your digital journey has never been easier. With MySmartJourney, the possibilities are endless. Get in touch with us today ! 

Read the article
African-American Man Recording a Video in Modern Art Museum
2022-03-28 | 15:47

Phygital marketing in museums

The importance of both online and offline activities cannot be overstated. Many businesses struggle more than they should because they concentrate almost entirely on one or the other when they would benefit much more from an integrated approach. This is where ‘’phygital" marketing enters the picture. 

What is phygital marketing?

Phygital marketing is a concept which blends online and offline marketing methods. It leverages technology to bridge the physical and digital world in order to provide users with unique and interactive experiences. 

This strategy emerged from multichannel marketing, which refers to the practice of running marketing campaigns across numerous platforms. The concept of providing an individualized user experience across all channels and devices is known as omnichannel personalization.

From omnichannel marketing, phygital marketing emerged as a new strategy in different industries. 

Why is phygital marketing becoming increasingly important?

Phygital marketing is becoming increasingly important for the following reasons:

  1. Better user experience
  2. Greater sales and revenue

1. Better User Experience

Consumers in today's world are fickle. Some of them like shopping in stores. Others choose to shop online and have their purchases delivered to their homes. Nonetheless, there are occasions when in-store customers visit e-commerce sites and online customers visit physical stores.

This is supported by evidence. Take a look at the following figures:

  • 63 % of people begin their purchasing journey on the Internet. However, 49 % of shoppers prefer to purchase at traditional retailers.
  • Before speaking with a sales assistant, 82 % of customers use their mobile devices to read product reviews and find better offers once inside a physical store.

With phygital marketing, you can give each of your customers the buying experience they want, when they want it. By implementing a phygital marketing experience for your customers, you facilitate the purchasing process and increase your overall sales.

2. Greater Sales and Revenue

More sales and income are generated as a result of improved customer experiences, given that customer loyalty can be achieved. People will buy from you more frequently if they enjoy the customer experience.

This was highlighted during the COVID-19 pandemic. Retailers who offered simplified in-store purchasing processes, contactless payment options or curbside pickup options achieved better results than businesses that remained rigid in their approach. Companies that deliver purchase experiences that combine physical and digital features drive greater income.

How can phygital marketing help museums improve the customer experience?

Phygital marketing can help museums improve the customer experience by adapting their cultural environment to the digital era. Some museums are creating digital libraries of the exhibits in their collections and giving visitors access to mobile applications, QR codes, audio guides, touch screens as well as other digital tools. 

Example of phygital marketing in museums

Here are some examples of phygital marketing in museums:

  • Virtual Reality (VR) and Augmented Reality (AR)
  • Museum app 
  • Live tours
  • NFC technology and QR codes

Virtual Reality (VR) and Augmented Reality (AR)

Virtual reality can be employed to display artworks during VR exhibitions. They're made by scanning or photographing physical art objects in high resolution, then curating them in a virtual space. You can rearrange artworks and modify the lighting and color of the walls as needed with the ability to edit your displays.

An AR exhibition is a mobile-friendly virtual space that mimics a physical display. Through the window of your mobile phone or tablet, customers can visit virtual exhibitions and things in your real space using augmented reality technology. You can showcase information and products related to your exhibition, or animation that brings a painting alive!

Web application

A museum web application is an inclusive tool that visitors can use to discover a museum and the places in the surrounding area that are rich in history and beauty. Apps are a user-friendly way to attract customers which have plenty of customizable options. They can provide visitors with maps, self-guided tours and key information. 

Many museums collaborate with MySmartJourney to create interactive experiences for users. By using our platform, museums can broadcast text, visual, video as well as 3D content. This is a great way to take advantage of the variety of your content to amaze visitors, enrich their visits and highlight the works presented. 

Tell us about your project 

Live Tours

A live tour can give people a taste of a museum while sitting at home behind their computer. An online experience of a museum is an alternative that counters health regulations that may restrict physical access to the museum. By using remote-controlled human guides, the visitor chooses a guide and floor and starts a personal session. 

Visitors can navigate through the museum, using the arrow keys on their keyboard. Other museums have opted for an experience that resembles Google street view; meaning that a high-resolution 360° camera has already toured the museum so that visitors can experience it as they would in person. 

Virtual tours of Canadian museums 

NFC Technology and QR codes

NFC and QR codes are great in public settings such as museums. Visitors can access virtual content by tapping their smart device close to the NRC tag or chip or use their phone’s camera to scan the QR code and access insightful and interactive information. 

In galleries and museums, NFC and QR codes provide extra information about the work of art a visitor is looking at. It can be used to provide an artist biography or more context related to different art works, such as historical knowledge. You can also use these technologies to show visitors where additional paintings by the same artist are located in your collection. Mysmartjourney is an easy platform to use, which allows museums to take advantage of QR codes, NCF technology as well as short URLs. 

Best 6 Museum Tours in Canada

Tips to develop a phygital marketing strategy in museums

Here are tips to develop a phygital marketing strategy in museums:

  • Know your customers
  • Identify your goals
  • Get phygital

Know Your Customers

You must get to know your customers to create a phygital experience that is adapted to your target audience. Conduct market research, examine your website and social media data and send polls and surveys to your customers. Make every effort to learn more about them. You'll want to check for demographic facts such as your target audience's gender, age, physical location, and income level, as well as psychographic details such as their ambitions, goals, and daily struggles.

Identify Your Goals

Next, consider what you hope to accomplish with a phygital marketing plan. Improved brand recognition? More sales, perhaps? Higher levels of engagement? You'll be able to choose the correct methods and strategies to attain your goals once you've defined them clearly. You'll also be able to identify measures to track your progress!

Get Phygital!

Exclusively digital experiences are receiving a lot of attention these days. While the digital realm is here to stay and should be a key component of both your marketing and sales efforts, that doesn't mean you should ignore physical interactions. What your museum should aim for is a symbiosis between the two mediums.

Begin your Smart Journey

Read the article
Travelling couple
2022-03-22 | 14:26

What is the impact of the Pandemic on Travel?

How to measure the impact of COVID-19 on tourism and travel?

The pandemic had an impact on many aspects of our lives. It is especially true for the travel and tourism industry. The pandemic and the high rate of infection of Covid-19 has forced authorities to impose restrictions on international and domestic travel and it had a huge impact on the industry. It has changed the way we behave, as well as our priorities and, of course, this is reflected in our travel habits. Wakefield Research, a market research consulting firm, conducted a study from April 16 to May 7, 2021, with a sample of 8,000 people aged 18 and older in eight countries. The organization came up with an index of travelers' concerns and new priorities.

The pandemic has not taken away people's desire to travel, it has simply changed their priorities

Covid-19 has limited the ability to travel for months. Now that people all over the world are getting vaccinated, the desire to travel is coming back in full force. Nearly 72% of those surveyed by Wakefield Research are planning a trip in the next 12 months. Most will choose nearby and remote areas, but tourism is also picking up in big cities. 

New priorities for travelers have emerged, which are related to a change in morals and society. Travelers are paying more attention to environmental protection and the impact of travel on the environment. Nearly 59% of those surveyed said they would like to use sustainable suppliers. 

Travel suppliers must adapt to their customers' new priorities

Wakefield Research highlighted several traveler priorities, such as health security, low prices and flexibility.

  • Travelers want to be assured of a full refund if they have to cancel their trip due to Covid. For the same reason, a flexible modification policy is also a priority for them. They want the freedom to choose from a range of packages and prices so they can create the experience they seek at an affordable price. 

  • They also want to take advantage of low prices due to the current situation. While many households are willing to cut back in some departments to increase their travel budget, they still want to be able to travel without breaking the bank, while being able to upgrade if they wish.

  • Because health risks are still very present, visitors want the assurance that enhanced cleaning and disinfection measures are in place during transportation and at the reception area. This complements their desire for a contactless experience in order to limit risks. Nearly 71% of respondents support the use of a vaccine passport when traveling.

  • Finally, travelers want the travel provider they choose to share their values, whether it's through an eco-friendly policy, taking into account the specific needs of people with disabilities, or a policy that promotes LGBTQ+ inclusiveness.

In fact, travelers want a risk-free trip, and they want to be certain that the provider will deliver on their promises. To do so, travel agencies and suppliers need to be transparent and to provide clear and detailed information about policies and precautions taken. This will allow the traveler to feel safe during their vacation. 

Why is MySmartJourney the best alternative for easy travel management? 

With its contactless solution, MySmartJourney brings a product that not only allows autonomous management for companies and organizations in the tourism industry, but also a contactless platform. Its simplicity of implementation allows it to be installed anywhere, either indoors or outdoors. 

Our product also meets the health concerns that travelers have expressed regarding the pandemic. Tourist areas have already implemented it to offer travelers a safe experience because everything is handled from their personal cellphone.

MySmartJourney's platform has proven its efficiency in several areas of tourism

Restaurants and cafes

Air Canada has implemented MySmartJourney's solution in its Maple Leaf Lounges. By placing NFC tokens on the dining tables, customers simply scan their phone to access the restaurant's menu, where they can directly order their meal. This limits the need for waiters to move around the room, and thus offers a contactless service for travelers.

Hotel industry

In the hotel industry, Monville Hotel uses our services to provide its guests with a contactless room service. By scanning a QR code or an NFC token in the room, the customer has access to information about their security, the hotel, and can order items from the front desk. To limit human contact, Hotel Monville has decided to use a robot to bring items to the room.

Regional Tourism Industry

Finally, in order to relieve its offices, the Rivière-du-Loup Tourism Office, provides visitors information on the region and on activities to do in the area. Digital mediation and contactless experiences are also offered for risk-free travel.

Read the article
Woman wearing a mask in a museum
2022-03-18 | 15:47

The no-contact museum of the future for a post covid world

National museums have historically supported their communities by offering access to cultural exhibits, artifacts, and art. In recent decades, however, museums have changed their focus away from science and towards offering education and entertainment to the public through interactive exhibitions and experiences.

The recent COVID-19 pandemic has wreaked havoc on museums. Many museums have been forced to make tough choices as a result of stay-at-home orders and mandatory closures. Museums will face the challenges of working in a post-pandemic future after facing the short-term financial effect of COVID-19. 

This new environment can usher in new economic models and alter our perceptions of museum design. This article serves as an insight into what museums of the future may look like, and what innovative strategies and technologies are going to be implemented.  

How has Covid-19 impacted museums?

Museum Closure

One of the greatest impacts is on museum revenue and the economy. In Canada, museums have reported million dollar losses in revenues due to COVID-19 closures. In the province of Quebec alone, almost $7 million has been lost due to a decline in ticket sales and other operational revenues (source).

Staff layoffs

As expected, many layoffs were reported across Canada. Some institutions reported that laying off staff was the only way they could remain operational. Museums, at the moment, are in mass debt and cannot afford to pay staff and maintain the museum itself. A sad reality is that many worldwide have and will lose their job.

New Rules for Reopening

As part of the province's Restart Plan, the government of British Columbia has announced that museums will be able to reopen in mid-May. Worksafe BC has released new recommendations for the museum industry to assist employers in ensuring that their workplaces are safe for returning employees and volunteers.

The following steps are recommended by the Association of Manitoba Museums:

  • High-touch screens must be kept closed at all times.
  • Wherever practicable, online ticket sales are used.
  • Until attending, all staff and patrons use the self-screening method.
  • Employees with COVID-19 symptoms must remain at home.
  • External signs suggesting COVID-19 physical distancing protocols must be written.
  • Physical distancing is clarified to staff, and floor markers are placed where service is rendered.
  • To avoid crowding, entry to venues, including queues, is regulated.
  •  A single point of entry must be preserved by museums.
  • Hand sanitizers must be accessible for public and staff use at all entrances and exits.

Boiled down, all these recommendations are to reduce contact and exposure. This has, however, prompted debates on how museums can adapt to the changing world. If they are to survive, reclaim their lost revenue, and function as normal then they have to go the extra mile to attract visitors.  

The Future of Museums

The show experience, gift shop, and ticketing process could all be enhanced in some way. As we wrestle with the pandemic, here are some of the ways the design of museums post covid could shift:

Ticketing and Traffic Control

Many museums around the world still allow visitors to buy tickets online or at a kiosk, and this is not likely to change. In a post-Covid world, it’s likely to become much more popular, probably averting the need for ticket lines entirely.

Visitors will still experience queues and need lobby space even though they buy their tickets online. It is envisioned that there will be sculptural and artistic lobbies, most of which are enclosed within an outdoor courtyard and allow lines to shape in the open air. Open-air museums, such as those that have historical villages, already have an advantage in terms of architecture.

Furthermore, six-foot spacing marks on the floor are everywhere! Typically, they are made out of tape, stickers, stencils, and whatever else business owners have on hand to show customers where they can stand safely. This is not likely to change in the future of museum design — but it may look more attractive and purposeful.

Six-foot design and architectural features, such as unique tiling patterns or strategically positioned carpet squares, or even ridges around the floor at six-foot intervals, may be used to mark future museum floors.

Exhibit Design

Wide open rooms flanked and packed with showcases or art are common exhibition spaces at art and cultural museums, which has a disastrous impact on social distancing on crowded days. Exhibits and their configurations need to be reworked to keep the six-foot gap in mind. This poses a very difficult problem for exhibits aimed for children in science and space museums. 

A strategy to combat this is using a labyrinthine design concept, in which you enter in one location, follow a curated route across the exhibit to avoid passing the same place twice, and exit in a different location – basically like IKEA!

One future solution is to create a virtual reality museum, but this is a risky direction to take. Museums may be enticed by the possibility of placing their entire collections online to prevent disease transmission, but what happens to the buildings?

It also brings up the question of maintenance costs. With everything accessible online, a museum building will simply become a million-dollar storage unit. And if that happens, people who pay membership fees to help the museum could question why they should continue to pay for a building that looks and feels the same as it did before the pandemic because no one can use it the same way they could before the pandemic.

Gift Shop

Designers and architects will need a way to prevent germs and viruses from spreading in museum gift shops, where visitors pick up objects and put them back on the shelf for others to touch.

One creative strategy is to turn the gift shop “into its own museum” complete with a pick-up slot. What this means is that the merchandise will be in glass cases and displays and customers can order it from their phone without touching the object.

Otherwise, museums may transfer their shop online which offers a completely hands-free gift shop experience. You look online and order at a pick-up location rather than touching the merchandise in the store.

Staff Roles

Museum staff have been widespread victims within the museum industry because of Covid. As a result of the Covid-19 pandemic, tour guides, in-house instructors, and museum interpreters have all been laid off in significant numbers. 

Some museum employees can lose their jobs as a result of future improvements, such as online ticketing and hands-free gift shops, once it reopens entirely. The museum industry has had to pivot and reconsider what it means to work in a museum. 

The pandemic is pushing museums to reflect on each employee's role and how it can be reconfigured for the future, whether it's facilitating an outdoor theatre, offering workshops to small groups, or even creating online content.

Experience instead of Event

If we step away from bigger events and distribute the activity and risk, we will end up with an event calendar where something happens every weekend and holiday – nothing big or dramatic, but something smaller, important, and interesting. 

This tells future tourists that the museum is still buzzing with activity. Although this can be just as costly, it's easier to have ten days with 200 visitors each rather than one day with 2,000. A single person may lead the event, illustrate an action, or participate in living history.

Multimedia Content

Would the public feel comfortable picking up a headset and device that has potentially been used by hundreds of visitors in a socially distant world? Companies like MySmartJourney are reinventing multimedia content to provide an effective and innovative experience from your phone.

As stated before, visual displays, interactive exhibitions, and information areas are in need of redevelopment to ensure crowds do not cluster, customer experience is maintained, and Covid is not spread. MySmartJourney solves this by providing a tool to create and deploy multimedia content.

In the museum environment, QR codes, short URLs and NFC transmitter access points would be dotted around displays to allow you to access a wide range of information to complement your visit.

Their features include multimedia integrations through uploading audio files, videos, quizzes, and virtual reality whilst also being able to process information requests for management by implementing signage systems, linking booking systems and contact forms, and sharing FAQs. As a customer, this means you will be able to access instant and updated information in a contactless way.

Digitize your museum

Read the article
Tourist looking for direction in the city
2022-03-28 | 15:33

8 City Marketing Strategies to Attract More Travelers

Tourism is one of the best sources of revenue for cities. Inward migration and tourist activities provide an organic way of stimulating the economy of cities and play a significant role in their socio-economic development. People have always loved traveling since ancient times, and this is a habit that will probably never go out of fashion. In this article, you will find 8 amazing city marketing strategies that will help you attract more visitors to your city.

What is city marketing?

City marketing or city branding refers to the promotion of certain attractions that make a particular city unique amongst others in order to attract more travelers. It is essential to create an aura around a city.

Why is city marketing useful and important?

City marketing is useful for the following reasons:

  • Landmark creation
  • Stimulation of the economy
  • Source of government investment

City marketing puts a location on the map and is a great source of revenue for hotels, restaurants, museums, travel agents, and retail businesses. A good city marketing strategy exponentially increases the city's demand and paves the way for growth in the tourism sector. We live in a world where traveling has become very easy thanks to the availability of airlines, travel websites, and travel agents.

This means that your city will be competing with many other cities around the world and within your country. To help your city stand out from the rest, you need to have a solid city marketing strategy in place to attract more visitors, and use all the resources available at its disposal.

What is the difference between city and destination marketing?

There can be an overlap between city and destination marketing but they are not the same thing. While city marketing refers to the promotion of a city, destination marketing refers to the promotion of a city, a country, specific region, or attraction.

What is Phygital Marketing?

8 City Marketing Strategies to Attract Travelers

Promoters use several city marketing strategies to attract travelers:

  1. Set your city apart
  2. Know your audience
  3. Make use of NFC technology and QR Code
  4. Develop your city brand
  5. Create an attractive city website
  6. Get Virtual feedback
  7. Use social media
  8. Virtual reality and video marketing strategies

1. Set your city apart from the rest of the world

If you want travelers to be attracted to your city, then you have to stand out. Find out what features make it stand out from other cities around the world. Highlight the main features that make your city worth traveling to. This can include unique cultural activities, historical landmarks, tourist attractions, unique architecture, etc. Take, for instance, Cairo, Egypt. This capital city boasts a vast Egyptian museum containing royal mummies, iconic pyramids, and the great sphinx that dates back to the 26th century BCE. What are your landmarks?

2. Know your audience

The first step before developing a marketing strategy is first to know your target audience. Your marketing strategies should cater to the interests and preferences of specific groups of audiences. If your city has a complex history that can be told through its historical landmarks, it might appeal to older demographics. Similarly, if your city promises a cozy nightlife, it will be more appealing to the younger generation.

A target audience can be as precise as bird watchers and firework enthusiasts, to broader segmentation of population determined by age and religion. You need to adopt an analytical approach when you devise an urban marketing strategy when selecting the target audience of your city.

3. Make use of NFC technology, QR codes and short URLs

We live in an era where the majority of individuals, regardless of their social class, have access to a smartphone. By leveraging the potential of NFC technology, QR codes and short URLs, you can offer travelers a convenient way of exploring the cities in a contemporary fashion.

NFC technology refers to wireless communication between two electronic devices. Germany has already integrated NFC technology into its public transport system, where bus schedules are accessible via NFC technology. Similarly, many cities around the world are now leveraging QR codes to share key information to tourists. 

With MySmartJourney’s platform, you can broadcast text, visual, video, and 3D content through QR codes, short URLs and NFC technology to:

  • Highlight content that is waiting to be presented to the public
  • Take advantage of the variety of your content to amaze your visitors
  • Replace your audio guides
  • Enrich visits and give visitors an incomparable experience thanks to engaging content

Create Unique & Fun Experiences

4. Develop your city brand

The purpose of branding is to help make things recognizable and identifiable in the collective memory of people. This can include logos, color schemes, slogans, and consistent messaging. All of these things play a critical role in an effective marketing strategy, and will certainly attract more visitors in the long run. That's why a consistent brand image is important.

5. Create an attractive city website

You should create a website to engage tourists and travelers on the Internet. Your city marketing approach should take into consideration that many interested travelers will search information about your city on Google. This highlights the importance of incorporating a digital marketing strategy to get to your target audience. Videos, pictures, and blog posts on your website will all bring attention to your city’s attractive elements.

Best 10 Tourism & Travel Trends of 2021

6. Virtual feedback

 

The biggest motivation for traveling is the desire to experience something new. When there is recurrent negative feedback online regarding a certain attraction or a particular district of the city, it must be taken seriously. Unpleasant experiences aren’t new to visitors as they are part of life, and they will easily avoid this by going elsewhere. Monitoring virtual feedback will help improve the experience the city offers.

7. Use social media

Social media is one of the most powerful tools to market anything. Depending on your city's marketing goals, you can showcase the city’s unique cultural activities, festivals, landmarks, and accommodations on popular social media platforms such as Facebook, Instagram, and Twitter. These platforms will allow you to reach your desired demographics in a convenient way.

Having a social media presence will allow you to generate a global following for your city’s brand. You will also have access to advertisements and sponsored social media posts. You can reach your target audience based on gender, race, interests, and location. This will allow you to create a laser-focused marketing strategy. Additionally, social media has given rise to influencers that can convince people. They have millions of followers online and can be a great help for your city’ marketing efforts. 

Before doing business with these social personalities, the city marketing team should review thoroughly their content for nefarious material that could backfire on the city if it engages in a partnership with these individuals. A digital marketing strategy should concentrate on local influencers just as much as foreign ones. 

8. Virtual reality and video marketing strategies

Virtual reality is an amazing technology that allows you to promote your city in a unique way. It’s a great opportunity for virtual travelers to explore the visual aspects and wonders of your city, all the while sitting in their own homes. You can provide travelers with 360-degree virtual tours of your city or attraction. This is a more modern sales pitch than conventional travel agents.

These virtual tours can include anything from unique architecture to historical landmarks in your city. You can expose features of your city to travelers through video marketing as well. Visual content is always effective to attract the attention of interested travelers.

Create contactless interactive journeys

Technology trends emerging in the tourism & travel industry

Technology and the tourism market have always gone hand-in-hand. It was the innovations in transport and travel that made tourism possible in the 21st century. Today, technology is used to guide travelers and ensure customer satisfaction at every step of their journey.

Given the current worldwide pandemic of COVID-19, contactless experiences for payment, exploring, and information have now become a must for the tourism sector to attract more visitors in a safe manner. This should be taken into account in a city’s marketing strategy and could be a major point of attraction. Many cities banalize safety measures to prevent the spread of the virus. If a city were to uniformize its approach to reduce contact, it could appear as a safer place for vacation and bring in more revenues.

Innovations in the travel and tourism Industry

Read the article