Signage at Le Mans catches the eye
![](https://images.prismic.io/msj-dev/1d70be57-74a9-4b5e-beef-63e5e1fbc880_20210917_120720+%281%29.jpg?auto=compress,format)
![](https://images.prismic.io/msj-dev/d5102f42-c83c-46cf-89e2-bb2b619fdf19_default.png?auto=compress,format)
Two birds with one stone
The Metropole of Le Mans intended to renew its approach to tourism and culture. The same strategy was needed to attract both tourists, who had everything to discover, and locals, who hadn't taken the time to explore their city due to a lack of knowledge about the attractions available. How to attract all passers-by with a single device?
All roads lead to Le Mans
The bright red posters distributed around the city point out places of interest and capture the attention of the curious, and the various attractions are now there for all to see. By scanning an interactive point, passers-by and visitors now know what attractions are to be found in the city, both near and far. For example, the enhancement of the Arche de la Nature, just outside the city center, raises awareness of this lesser-known area, and recounts the legend of the Velue, a horrible creature that has haunted the city since the Middle Ages. The visit then takes on a historical and emotional dimension.
Le Mans uses its brand image, Of Course Le Mans, on posters, in content, and even in the URL of MySmartJourney pages. Regular tourists finally have the opportunity to break out of their usual visiting habits, new visitors get an overview of the cultural and heritage on offer, and citizens become aware of the treasures hidden right under their noses. Without the need for a reception desk, printed documents or mobile guides, the city comes alive and presents itself, in all its diversity.
More about this project
![Le Mans - ofcourselemans](https://images.prismic.io/msj-dev/9b102eff-f286-412b-87b5-a4cb06043187_Screen+Shot+2022-09-14+at+2.15.20+PM.png?auto=compress,format)
La métropole du Mans met en lumière son histoire
View use caseViewed on social networks
![](https://images.prismic.io/msj-dev/5d66c81c-e2b6-4e1d-9a13-d637984a97e3_266988942_3267627086795433_931036141726492863_n.jpeg?auto=compress,format)
Découvrir l'histoire et le patrimoine d'une ville, tout en se promenant, c'est ce qu'offre le Mans, avec son projet « Le saviez-vous? » d'OfcourseLeMans.
View post![](https://images.prismic.io/msj-dev/951036fb-05ab-45d1-91a0-f4afb375f36a_242099193_3199789150245894_5732805749494096403_n.jpeg?auto=compress,format)
La Ville du Mans lance leur nouveau dispositif numérique de découverte culturelle et touristique dans le cadre des Journées européennes du Patrimoine.
View post![](https://images.prismic.io/msj-dev/be1ccab7-b453-43d4-be97-d5f87216c444_242300175_3201467823411360_1192364585939989587_n.jpeg?auto=compress,format)
Actuellement au Mans, Isabelle va participer à une conférence de presse aux cotés de Stéphane Le Foll , maire du Mans.
View post![](https://images.prismic.io/msj-dev/0dfd703f-7ad2-458c-bcd1-17f82d103528_242325547_875039746731611_2254231605755576149_n.jpeg?auto=compress,format)
Stéphane Le Foll , maire du Mans et Isabelle Lopez, fondatrice de la société MySmartJourney ont dévoilé l'une des 11 capsules numériques "Le saviez-vous ?"
View postDiscover our other articles
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Signage at Le Mans catches the eye
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A 100% web magazine designed by Tourisme Vallée-du-Richelieu
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Culture Trois-Rivières shares its first experience with MySmartJourney
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![](https://images.prismic.io/msj-dev/65bc0c85615e73009ec43653_imagePrincipale.png?auto=format,compress)
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![](https://images.prismic.io/msj-dev/b8bd9e10-d8b0-4b93-be10-b4112774f094_Valle%CC%81e+du+Richelieu+%282%29.png?auto=compress,format)
Vallée-du-Richelieu enhances its content through the use of the "random" function
![](https://images.prismic.io/msj-dev/638c63c7-1ba6-4f59-bfba-776aa1e85150_apps_fugitifs_11-13-2019-04-09_IL_026-bjdgtxj.jpg?auto=compress,format)
Commission des droits de la personne et de la jeunesse adds multimedia to classic exhibition
![](https://images.prismic.io/msj-dev/55c3f0e0-8fd4-4757-b815-cf75b95096a9_Gabarit+pour+photo+en+bas+%285%29.png?auto=compress,format)
Tourisme Rivière-du-Loup Extends Its Reach to the Entire Region
![Le Saisonnier](https://images.prismic.io/msj-dev/034e35b5-e0e3-4eb8-a26e-553c15d1df92_BT9A9147.jpg?auto=compress,format)
Le Saisonnier creates involvement
![culture 3 rivières](https://images.prismic.io/msj-dev/795e6291-40ac-4d86-9950-4839bf31e2a0_Gabarit+pour+photo+en+bas+%2830%29.png?auto=compress,format)
Using displays to conceal information with Culture Trois-Rivières
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During the pandemic, Culture Trois-Rivières offers contactless youth activities
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Tourisme Rivière-du-Loup’s Mystery Adventure Tour
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Innovation at the Complexe Desjardins
![Musée maritime du Québec - MMQ](https://images.prismic.io/msj-dev/89f6a6ac-5b9e-42bf-ad95-5019b03ad6ea_PXL_20220705_152631609_2.jpg?auto=compress,format&rect=349,0,1990,1512&w=1078&h=819)
Musée Maritime du Québec Now Offers Paid, Code-Access Content
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A easily modifiable physical tourist route in the Vallée-du-Richelieu
![](https://images.prismic.io/msj-dev/65bbce8a615e73009ec43497_Saguenay.png?auto=format,compress)
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Tourisme Rivière-du-Loup Invites You on a Walk Around Town
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Le Saisonnier animates its spaces
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The Vanier Museopark's unusual Sugar Calendar
![culture 3 rivières](https://images.prismic.io/msj-dev/448833b5-97d2-4c8a-8b23-3d6c4f4dff8a_Gabarit+pour+photo+en+bas+%2831%29.png?auto=compress,format)
Shared management of several tourist sites by Culture Trois-Rivières
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Searching for clues with family at the Pulperie de Chicoutimi
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Le Saisonnier launches a holiday rally
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A New Look for Tourisme Rivière-du-Loup
![](https://images.prismic.io/msj-dev/2f9c47fa-e87d-4bf5-9470-2553352428d6_Gabarit+pour+photo+en+bas+%285%29.png?auto=compress,format)
Of course Le Mans Takes a Multi-Pronged Approach to Maximize Visibility
![](https://images.prismic.io/msj-dev/fde7269a-da3b-4dab-974d-6586862c481f_Capture+d%E2%80%99e%CC%81cran_+le+2023-02-13+a%CC%80+16.52.28.png?auto=compress,format)
Enhancing a physical experience through the addition of digital elements
![](https://images.prismic.io/msj-dev/Zedyef_jD4D4xSGO_imagePrincipale.png?auto=format,compress)
Joining forces during the pandemic with Les Fouines du Plateau
![culture 3 rivières](https://images.prismic.io/msj-dev/672ff7bc-8d48-4164-b45c-3cba1e3e8cda_Gabarit+pour+photo+en+bas+%2826%29.png?auto=compress,format)
Culture Trois-Rivières guides visitors on its route with ground signage
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The Bestiary of the Route du Richelieu
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Promoting the Route des Navigateurs
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The Ecomuseum Zoo Makes Improvements to its Traditional Egg Hunt
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Of course Le Mans Uses Technology to Provide Information about a Temporary Event
![](https://images.prismic.io/msj-dev/6abf0360-2b5d-4343-aa40-82fd7c380820_IMG_3640.jpg?auto=compress,format&rect=27,0,3980,3024&w=1078&h=819)
The Cosmodôme de Laval supports its queuing customers
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Add a digital quiz to an exhibition with the Cosmodôme de Laval
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Highlighting the merchants of the Complexe Desjardins
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Musée Maritime du Québec Gives Thought to People Waiting in Line
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Le Mans highlights its history
![](https://images.prismic.io/msj-dev/440e43ce-f593-40ef-aeb1-303e356ce854_Gabarit+pour+photo+en+bas+%288%29.png?auto=compress,format)
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![Route des Navigateurs](https://images.prismic.io/msj-dev/9aa42f16-35b4-4d55-8a1f-b9d52d0b8234_Gabarit+pour+photo+en+bas+%2819%29.png?auto=compress,format)
La Route des Navigateurs improves with digital technology
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Musée Maritime du Québec and the Ernest Lapointe
![](https://images.prismic.io/msj-dev/2f6267e4-adb2-44af-b6ce-972da0bcbd54_Gabarit+pour+photo+en+bas+%2820%29.png?auto=compress,format)
Le Mans Upgrades and Modernizes its Commemorative Plaques
![](https://images.prismic.io/msj-dev/496291bd-c8e2-45bc-a5c2-57d6118199e9_Gabarit+pour+photo+en+bas+%2827%29.png?auto=compress,format)
Culture Trois-Rivières revisits its Halloween journey
![](https://images.prismic.io/msj-dev/6cfa7112-1e58-4ae0-86b0-209937c636a9_Gabarit+pour+photo+en+bas+%287%29.png?auto=compress,format)
Culture Trois-Rivières begins its journey with a well-visible starting point
![](https://images.prismic.io/msj-dev/b943c50f-e409-4614-8607-efbfa14888c3_Gabarit+pour+photo+en+bas.png?auto=compress,format)
Culture Trois-Rivières proposes a new edition of the Halloween rally
![](https://images.prismic.io/msj-dev/65bbb36c615e73009ec432e5_JSP_6840.jpg?auto=format,compress)
The Accordion Museum offers basic lessons
![](https://images.prismic.io/msj-dev/513ad7d8-15cf-4b88-afde-3b316b96d73c_Gabarit+pour+photo+en+bas+%2817%29.png?auto=compress,format)
Le Mans Introduces an Interactive Walking Tour
![](https://images.prismic.io/msj-dev/b66736a4-f6f0-4696-a917-e850687a9306_Valle%CC%81e+du+Richelieu.png?auto=compress,format)
Deploying rallies across the territory of Vallée-du-Richelieu
![](https://images.prismic.io/msj-dev/abe62599-2dae-4b30-96f2-eca2904559fc_IMG_3625.jpeg?auto=compress,format&rect=27,0,3980,3024&w=1078&h=819)
The Cosmodôme de Laval enhances the content of its permanent exhibition
![](https://images.prismic.io/msj-dev/56e93380-fdf3-4e63-9ee2-694f3809c013_Gabarit+pour+photo+en+bas+%282%29.png?auto=compress,format)
Launch of a new literary circuit by Culture Lanaudière
![](https://images.prismic.io/msj-dev/2fd6788b-84b6-4af0-8f4f-23f7f5923048_Gabarit+pour+photo+en+bas+%2827%29.png?auto=compress,format)
The Bioparc accompanies its visitors in queues
![](https://images.prismic.io/msj-dev/22d02ea5-1cf9-4c7d-81c3-5dc27d016433_Gabarit+pour+photo+en+bas+%2822%29.png?auto=compress,format)
Le Mans Honours its Finest
![](https://images.prismic.io/msj-dev/65ba9727615e73009ec42a41_complexe_desjardins_Noe%CC%88l.jpg?auto=format,compress)
A virtual Santa Claus at the Complexe Desjardins
![](https://images.prismic.io/msj-dev/65bbb36c615e73009ec432e5_JSP_6840.jpg?auto=format,compress)
The Accordion Museum brings music into the classrooms
![](https://images.prismic.io/msj-dev/91be950f-624d-41f8-9e55-33b9259f6994_20220607_185047.jpg?auto=compress,format&rect=0,0,3980,3024&w=1078&h=819)
Quebec City airport uses digital technology to support its passengers
![](https://images.prismic.io/msj-dev/Zed1af_jD4D4xSHH_imagePrincipale.png?auto=format,compress)
A leisurely stroll with Les Fouines du Plateau
![](https://images.prismic.io/msj-dev/f87efec1-d4b5-4f48-bb62-ed7d41341dad_Photo-2020-08-13-11_16_08.png?auto=compress,format&rect=147,0,758,576&w=1078&h=819)
Musée Maritime du Québec Turns its Photo Booth into a digital Selfie Booth
Destination Rennes uses digital technology to showcase a 400-year-old market
![Destination Rennes - Bécherel](https://images.prismic.io/msj-dev/7fca7a5e-135f-4063-b779-f5263691a6a8_photo3.jpg?auto=compress,format)
Destination Rennes accompanies visitors to the commune of Bécherel
![Musée maritime du Québec - MMQ](https://images.prismic.io/msj-dev/0f8f4bcf-71de-4b4a-a404-c2c333d45ee4_SAP07522+-+copie+%281%29.jpg?auto=compress,format&rect=246,0,3510,2667&w=1078&h=819)
Musée Maritime du Québec Podcasts its Riverside Experience
![](https://images.prismic.io/msj-dev/65bc12c2615e73009ec43675_imagePrincipale.png?auto=format,compress)
The Fouines du Plateau: A Family Activity, a Shared Experience
![](https://images.prismic.io/msj-dev/4f0353d8-55ba-433d-ac0b-1520cb1e50d0_20210904_093821.jpg?auto=compress,format)
A tourist circuit deployed across 13 municipalities in the Vallée-du-Richelieu
![](https://images.prismic.io/msj-dev/a11e67f2-ed81-40e8-b70c-d69f61313fdb_Capture+d%E2%80%99e%CC%81cran_+le+2023-02-13+a%CC%80+16.46.46.png?auto=compress,format)
The 'Circuit du Paysan' offers gamification of its route
![](https://images.prismic.io/msj-dev/66618beb-02b5-4b46-8b9e-8def67fe2cca_Capture+d%E2%80%99e%CC%81cran_+le+2023-05-02+a%CC%80+18.21.52.png?auto=compress,format&rect=710,4,1158,880&w=1078&h=819)
Laval's Cosmodôme recruits thanks to digital technology
![](https://images.prismic.io/msj-dev/45689847-9fbf-4dd7-9ef9-44ca11ebe831_Gabarit+pour+photo+en+bas+%2832%29.png?auto=compress,format)
Bioparc de la Gaspésie takes part in Festi-Oiseaux with a digital quiz
![](https://images.prismic.io/msj-dev/440e9757-125b-4709-8b46-4459b333c0c7_Complexe+Desjardins+expo.png?auto=compress,format)
The Complexe Desjardins offers interactive exhibitions
![](https://images.prismic.io/msj-dev/7bf0bce2-8e2c-4a3b-bfdc-2e4de58ca758_Gabarit+pour+photo+en+bas+%2821%29.png?auto=compress,format)
La Route des Navigateurs accompanies travellers in their discovery of tourist attractions
![](https://images.prismic.io/msj-dev/23a1c8cd-fcb1-4fb4-baaa-40c28220c25d_saint-sulpice.png?auto=compress,format)
The Saint-Sulpice digitizes important information
![](https://images.prismic.io/msj-dev/636b9e08-7def-4033-9762-ac41560868e9_Gabarit+pour+photo+en+bas+%2817%29.png?auto=compress,format)